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Financial services organizations have the opportunity to boost revenues by at least 18% by improving their customer experience.
Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.
BAI Retail Delivery 2013 speaker Brian Wong says mobile rewards should be based on “achievement moments” that provide customers with nearly instantaneous benefits.
One pioneering credit union is deploying ‘tech champions’ in its branches to advise and instruct customers in mobile banking.
Proliferating product sets must be pruned back if banks are to achieve focused and profitable growth.
Consumer complaint data gathered by regulators can be a source of competitive advantage to banks that utilize the information to improve their own customer experience.