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Revitalizing the Branch with Digital Marketing by CHRIS RIEGEL
Jul 22, 2014  |  0 Comments  

Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.

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Revitalizing the Branch with Digital Marketing
CHRIS RIEGEL
Jul 22, 2014  | 0 Comments

Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.

Search Engine Optimization in Financial Services
DAVID KIDD
Jul 21, 2014  | 0 Comments

Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.

Marketing to the Emerging Affluent
MARK VIPOND
May 21, 2014  | 0 Comments

Marketing to the emerging affluent customer segment requires a holistic digital banking experience that captures relevant personal financial data.

Stepping Up Your Customer Experience Game
GREG MIDTBO
Nov 25, 2013  | 0 Comments

Financial services organizations have the opportunity to boost revenues by at least 18% by improving their customer experience.

Two Marketing Paths, Same Revenue Destination
DAVID KERSTEIN
Oct 25, 2013  | 0 Comments

Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.

Seizing the ‘Achievement Moment’
KENNETH CLINE
Oct 18, 2013  | 0 Comments

BAI Retail Delivery 2013 speaker Brian Wong says mobile rewards should be based on “achievement moments” that provide customers with nearly instantaneous benefits.