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Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.
Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.
Marketing to the emerging affluent customer segment requires a holistic digital banking experience that captures relevant personal financial data.
Financial services organizations have the opportunity to boost revenues by at least 18% by improving their customer experience.
Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages.
BAI Retail Delivery 2013 speaker Brian Wong says mobile rewards should be based on “achievement moments” that provide customers with nearly instantaneous benefits.