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Financial institutions are faced with a strategic dilemma: how to manage the polarity of customer needs without alienating one group or the other.
While consumers may be tired of receiving unfocused, scattershot solicitations, they will be receptive to offers based on relevant data.
The preferred banking channel, branch, online or mobile, is clearly linked to the age group of consumers.
Once regarded as a necessary but decidedly unglamorous back office operation, Collections has emerged as a tool banks can utilize to retain customers.
Segmentation toolkits are a helpful aid to bank marketers in improving their outreach to the most desirable customer segments.
Improving customer onboarding programs requires the use of real-time customer data.