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The preferred banking channel, branch, online or mobile, is clearly linked to the age group of consumers.
Once regarded as a necessary but decidedly unglamorous back office operation, Collections has emerged as a tool banks can utilize to retain customers.
Segmentation toolkits are a helpful aid to bank marketers in improving their outreach to the most desirable customer segments.
Improving customer onboarding programs requires the use of real-time customer data.
Customer behavior has changed in the Great Recession and customer analytics need to keep pace.
Retail banks face many challenges in their attempts to focus on high-profitability customers, including: what to do about the other 80%? Technology such as mobile and self-service can help.