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Strategic Matrix for Customer Acquisition and Retention by DAN GELLER
Apr 8, 2014  |  0 Comments  

Financial institutions are faced with a strategic dilemma: how to manage the polarity of customer needs without alienating one group or the other.

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Strategic Matrix for Customer Acquisition and Retention
DAN GELLER
Apr 8, 2014  | 0 Comments

Financial institutions are faced with a strategic dilemma: how to manage the polarity of customer needs without alienating one group or the other.

Fighting Offer Fatigue with Relevant Offers
ROB HEISER
Jul 9, 2013  | 0 Comments

While consumers may be tired of receiving unfocused, scattershot solicitations, they will be receptive to offers based on relevant data.

The Age Divide in Banking Channel Preference
DAN GELLER
May 22, 2013  | 5 Comments

The preferred banking channel, branch, online or mobile, is clearly linked to the age group of consumers.

Collections for Customer Service
TOM MILLER
Mar 22, 2013  | 0 Comments

Once regarded as a necessary but decidedly unglamorous back office operation, Collections has emerged as a tool banks can utilize to retain customers.

Understanding Customers with Segmentation Toolkits
KATIE KUEHNER-HEBERT
Nov 6, 2012  | 0 Comments

Segmentation toolkits are a helpful aid to bank marketers in improving their outreach to the most desirable customer segments.

Supercharge Your Onboarding Program
CRAIG PENTZ
Oct 16, 2012  | 0 Comments

Improving customer onboarding programs requires the use of real-time customer data.