Mobile at BAI Payments Connect


Whether you are considering adding a mobile platform or already have one, there are core issues to address: What is the impact of mobile? What do you need to know to make smart, informed decisions? How do you leverage mobile to extend and enhance your payments franchise? Payments Connect brings all of these different factors into focus – giving you objective, in-depth insights on this industry-changing channel. Learn best practices, hear perspectives from senior bankers and take a look at the future. As mobile transforms the payments industry, this is your opportunity to dive into the essentials you need to know to take advantage of the opportunities mobile can offer.

 

Sessions

Mobile is one of the biggest innovations to hit the payments industry in years. Thought leaders from throughout the industry offer informed perspectives and first-hand looks at this fast-growing trend. View the big picture or focus in on the details. An extensive line-up brings you up to date on what is happening today in mobile, where it is headed, and how to capitalize on this dynamic channel. If it involves mobile, you will find it here:

Mobile Bill Payment on the Rise: New Trends and Consumer Demands

Monday, March 12
2:15 PM - 3:15 PM  

Eric Leiserson, Senior Research Analyst, Fiserv Biller Solutions 

Mobile bill payment is gaining traction among consumers, as more than 5.7 million online households make a bill payment from their mobile device each month. As smartphones become increasingly widespread, the service is poised for increased adoption. This session will explore the latest mobile bill payment trends, highlighting results from a recent survey of more than 2,500 consumers. A financial institution will discuss how bill payment fits into its overall mobile banking strategy:

  • Comparison of trends of bill payment made at biller sites and at banking sites
  • Types of bills most commonly paid via mobile devices and what features will compel greater use of the service
  • The latest consumer preferences for apps, mobile web browsers and text for making bill payments
  • The relationship between mobile and paperless bill presentment (e-bills)
  • Mobile bill payment’s key role in moving mobile financial services from informational to transactional

 

Mobile: Evolving Channel, Evolving Risk

Monday, March 12
2:15 PM - 3:15 PM

Keith Gordon, Senior Vice President, Security, Identity and Fraud Executive, Bank of America
Laura Mather, Founder, Chief Strategy Officer, Silver Tail Systems, and Managing Director of Policy, Anti-Phishing Working Group
Stan Szwalbenest, Senior Vice President, Consumer Banking Risk Management, JPMorgan Chase   

As the mobile channel evolves, it creates changes in the risk paradigm as to how institutions secure transactions and distribute customer products. This session will explore the current and evolving threats posed to mobile banking and mobile payments and explore recommended risk controls. An overview of topics covered includes:

  • Risk in mobile payments vs. mobile banking
  • How consumer use and complexity of the mobile channel has grown compared to internet use
  • Risks associated with mobile as a banking channel
  • How institutions can look for transactional trends associated with mobile fraud

 

The Intersection Between Mobile Payments and Advertising

Tuesday, March 13
9:45 AM - 10:45 AM

Vincent R. D'Agostino, Senior Vice President, Payments, JPMorgan Chase
Neil Marcous, President, NYCE Payments Network, LLC, an FIS Company
Andrea E. O’Connor, Customer Experience Executive, Assistant Vice President, State Farm Bank
Moderator: Richard Crone, CEO, Crone Consulting LLC

By the end of 2012, 75% of in-store sales will be mobile-influenced in some way, setting the stage for integrating mobile payments and opt-in, user-defined self-marketing and loyalty programs at the physical point of sale (POS). This session will explore how an advertising-sponsored mobile payment network can link the $5 billion local advertising market to the $6.2 trillion payments market at the physical POS.

  • What will the business model be?
  • What will the trade-offs be as banks weigh the advantages they may give up vs. what they may gain by working with new 3rd party intermediaries?
  • What will the economic structure of the advertising offer be?
  • Can banks go it alone and use their own mobile banking apps or how do they best work with separate mobile wallet purveyors?
  • Aggregate or be aggregated: Which approach will win?
  • Examining the role of the wireless carrier and the business impact of having others accumulate multiple payment accounts in one mobile wallet

 

Mobile Cash Access: Using Smart Phones to Activate Advanced Functionality at ATMs

Wednesday, March 14
9:45 AM - 10:45 AM  

Cheryl Collier, Vice President Operations Support, State Employees Federal Credit Union
Terry Dooley, Senior Vice President, Information Technology, and Chief Information Officer, SHAZAM
James Hanisch, Executive Vice President, Network Operations & Corporate Development CO-OP Financial Services
Donna L. Embry, Senior Vice President Strategic Development, Payment Alliance International, Inc.
Alan Walsh, Director of Marketing, Wincor-Nixdorf
Moderator: Heidi Liebenguth, Consulting Partner, Crone Consulting LLC

Cash access through ATMs has been limited to network-registered cards using magnetic stripes and personal identification numbers (PINs); this all changes with mobile cash access. Now it is possible to use a smart phone app (i.e., mobile wallet) to activate and access traditional and advanced functionality at ATMs. Mobile cash access is a disruptive technology because authentication credentials can be controlled by the issuer of the smart phone app/mobile wallet without participation by the card associations. That creates the potential to dramatically disrupt the existing value chain and provide new branding and product development opportunities and a foundation for mobile payments at the physical point of sale.

  • What does it mean to stage ATM transactions “in the privacy of your own phone” for mobile cash access
  • How can you gain from using your own mobile banking app to activate ATMs vs. apps by 3rd parties
  • Hardware vs. software only approaches and how to avoid truck rolls to upgrade legacy ATM hardware for mobile cash access
  • Using your mobile banking app for strong authentication and processing that avoids card association royalties/interchange
  • ATM mobile cash access as a pathway to mobile payments and mobile self-marketing

 

Mobile RDC: Beyond the Hype

Wednesday, March 14
9:45 AM - 10:45 AM

Alex Jimenez, Senior Vice President and Director, Digital Channel Management, Rockland Trust Company
Patrick Reetz, Head of U.S. Online and Mobile Banking, North American Integrated Channels, BMO Harris Bank
Darcy J Samson, Vice President, Small Business Deposits, U.S. Bank
Carl Shishmanian, Executive Director, Deposit Services, JPMorgan Chase
Moderator: Bob Meara, Senior Analyst, Celent

A rapidly growing number of financial institutions are planning on offering mobile remote deposit capture (RDC) capability to consumers and businesses alike. Doing so invites a number of considerations. Among them, risk and compliance are top concerns. This panel of early-mover financial institutions will discuss key considerations that defined their mobile RDC product initiatives as well as the results obtained. Financial institutions not yet participating in mobile RDC will learn from the early-movers in areas such as:

  • What market segments are best served through mobile RDC and why
  • What levels of customer adoption can be expected
  • How to effectively address the risks associated with mobile RDC
  • Business case considerations for mobile RDC Operational results: the good, bad and the ugly

 

Rewards in a Mobile Banking Environment

Wednesday, March 14
11:00 AM - 12:00 PM

Tom Beecher, CEO, Cartera Commerce
Rob Heiser, President and CEO, Segmint
Schwark Satyavolo, CEO, Truaxis
Moderator: Jim Marous, Director, Marketing Services, Harland Clarke

Additional panelists to be announced

What will tomorrow's mobile wallet look like? How can we balance the need for transactional efficiency with value-added benefits that will drive engagement, loyalty and share of wallet? Join us as we discuss the role of loyalty and rewards in tomorrow's digital wallet. In this session attendees will learn:

  • What is being offered in the FI rewards arena today and how do these rewards differ from the points based programs of the past?
  • What benefits do merchant-based rewards bring the FI, their retail customers and potentially commercial clients?
  • How can a bank differentiate their program in the marketplace?
  • How will rewards integrate with the digital wallet to be a payments game changer in the future?