BAI Payments Connect 2014

Marketing & Communications


Getting More Leads & Making Them Count
The #1 metric used to evaluate trade show success is the number of leads generated, according to CEIR. But are all trade show leads equal? Learn from two experts in the field of Exhibit Marketing and Lead Generation as they share proven methods for trade show lead success.
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How to Engage Customers and Prospects
The process begins when you make the first contact with buyers at trade shows and exhibitions. Join industry guru Barry Siskind as he helps you unravel the secrets to meaningful customer engagement. 
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Audience Acquisition Techniques: Using Direct Mail
Grabbing the attention of BAI Retail Delivery attendees requires planning and execution. Pre-show mailings can mean that some attendees have placed your booth on their agenda and are destination-bound to see you at the show for a particular reason. For others, they are becoming more familiar with your brand and the show message and when they pass by your booth they are more likely to step into it.
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An Event Effort which Yields a 300% ROI: Case Study from MarketingSherpa
This case study looks at an OEM provider that focuses on a yearly trade show, and decided to run a multi-channel, multi-month campaign around that event to generate awareness and leads. Learn how this effort was able to exceed every KPI, and also lead to 300% return-on-investment for the entire campaign.
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Leveraging the Blogging Community to Speak Highly of You
Bloggers can be your new best friend, if you know how to work with them. The blogging community that is on the show floor, walking the aisles with the other attendees can give your exhibit a boost by writing about you. But this happenstance needs to be well orchestrated.
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Let’s Tweet Our Way Through BAI Retail Delivery
Depending on your Twitter community and how robust it is, this marketing tool can be very effective to use for our conference. If you have a community of followers it would be prudent to inform them of your activities at BAI Retail Delivery. As you know, Twitter can be used in all phases of the event, pre-show through post show.
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Social Networking & Your Tradeshow

It’s not surprising that some of the hottest tradeshow marketing trends revolve around social media. In the new age of social networking and technology it may seem like tradeshow marketing is a thing of the past. But with the use of social media tools like Facebook and Twitter, businesses can be even more successful with their tradeshow marketing.

Tradeshows are a great way to connect with prospective customers while manning your tradeshow booth, marketing partners, new employees and influentials in your industry. Learn how to use social media to get the most out of attending your next tradeshow by following along in the Infographic below. See how Pre-show, during the tradeshow, and post-show you can use social media to engage with event attendees. How do you use social media in your tradeshow marketing?

Social Media and Trade Show Marketing