Small Business Demand for Banking Services -- Growth and Profitability Considerations

Start Date: 2/12/2013 1:00 PM CST

End Date: 2/12/2013 2:00 PM CST

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As financial institutions look for opportunities to create deeper and sustainable relationships with potentially profitable customer segments, small business customers are receiving increased attention. This segment can be particularly challenging as bankers struggle to meet the growing and disparate needs of small business owners. Shed light on this key consumer segment with insights from the recent BAI Research study on small businesses, Small Business Demand for Banking Services: Growth and Profitability Considerations, sponsored by ARGO and Deloitte.

This nationwide research was conducted on owners and high-level employees from more than 1,500 small businesses, revealing crucial preferences, attitudes and trends to be aware of as institutions shape strategies to expand and more effectively service these customers. The study drills down into three sub segments based on sales categories. This sharper focus allows institutions to identify pockets of opportunity that may go unnoticed. Distinctions between sub segments can range from size of wallet and openness to other banking channels to the need for advice or additional services.

Key Take-Aways

  • State of the industry and top trends around small business banking
  • Key aspects of servicing the small business segment, including services and lending opportunities
  • Insights on payments preferences
  • Views on loan and mobile banking offerings
  • Deposit, loan and investment shares of wallet and product usage
  • Distinctions between sub segments – and opportunities for expansion
  • Drivers of the disconnect between banks and the businesses they serve

Thought Provoker: While bank executives and small businesses generally agree on what financial institutions are good at providing, there is room for improvement in crucial areas, such as offering loan products that meet the needs of small business owners.

Your Presenters

Ajay Nagarkatte

Ajay Nagarkatte
Managing Director, Research, BAI



Mark Riddle

Mark Riddle
Director, Research, BAI



Joe Agostinelli

Joe Agostinelli
Senior Analyst, Research, BAI