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March/April 1998
Volume LXXIV Number II
Published by BAI

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CONTENTS
 

Hedging the Bet
by Kenneth Cline — First Union Corp. is spending big in alternative delivery and database marketing. But CEO Ed Crutchfield continues to buy market share the old-fashioned way, through expensive acquisitions.

Payoff Deferred
by Robert Stowe England Although online banking is getting a big lift from the Internet, profitability may be years away. For now, the name of the game is preserving market share.

Network-Centric Banking
by Gary R. Craft As the Internet threatens key pieces of banking's payments franchise, banks must explore new opportunities in electronic commerce, says analyst Gary R. Craft, who presents a number of strategic options.

Pyrric Victories?
Takeover bidding reached stratopheric heights in 1997 as predators snapped up trophy franchises, and Wall Street suffered sticker shock. This year's outlook: more of the same.

Treading Cautiously
Electronic billing offers vast savings, but utility companies are wary. Two issues: ensuring flawless service and choosing payments partners.

Smart Card Disconnection
European banks have outpaced U.S. counterparts in the smart card arena. But European and American experts say the lack of interoperability--a common technology platform--hinders progress in both parts of the world.

Lifting the Veil on Tech Spending
Like most bank CFOs, Wachovia's Bob McCoy scrutinizes tech spending to ensure promised benefits actually materialize. A key recommendation: let the business units drive the process.

Conversion Race
Although catastrophic breakdowns appear unlikelp, system conversinos will become an increasingly pressing aissue for bank merger strategists. Year 2000 software problems cast an especially long shadow.


DEPARTMENTS  

Letter from the Editor
As technology becomes an increasingly important strategic issue, bankers need to improve their methodologies for evaluating key projects.

Technology & Information
Data mining promises a variety of potentially powerful marketing insights. But regulator Paul Decker says a methodical approach is required to harness the power of this technology while containing its costs and risks.

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