| BankAmerica's
Stress Test
by Kenneth Cline
— The new BankAmerica stumbled at the starting gate.
Can it recover its footing?
Revitalizing
the Branch
by Kenneth Cline —
Spurred by new customer information technology, bankers
are placing renewed emphasis on the revenue-generating
potential of their branch networks, say roundtable participants.
Unleasing
Electronic Payments
by David Humphrey and Lawrence
Pulley — Fixated
on the paper check, the United States lags other countries
in embracing efficient electronic payments. A few key
reforms could fix the paper jam.
The Uneasy
Relationship
by Linda Corman —
Bankers blanch at the high cost of consultants. But outside
guidance is often essential for improving performance
and staying abreast of industry trends.
Prudence
and Panic
As bearish sentiment pervades Wall Street, bank mutual
funds must redouble efforts to preserve hard-won investor
relationships.
Firing Up
the Front Line
Bank One retail guru Ken Stevens believes in the power
of customer information, but says his biggest challenge
is getting his own employees to use it effectively.
Less is More
Major institutions are building grandiose data warehouses,
many of which are proving unwieldy. Chase Manhattan's
James Bauer suggests the compact data mart as a more cost-effective
alternative.
The Cross-Sell
Connection
Customer-initiated phone contacts offer promising opportunities
for cross-sales. But Booz-Allen's David Howe says a fully
integrated marketing response is essential.
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