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September/October 1998
Volume LXXIV Number V
Published by BAI

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CONTENTS
 

Overlooked Exposure
By Anthony J. Lipp and Jay D. Norman — The coming electronic revolution will impact commercial bankers to an equal or even greater extent than their retail counterparts.

Moment of Truth
By Kenneth Cline — While CheckFree Corp. seems ideally positioned in home banking, CEO Pete Kight faces powerful competition and uncertain market demand. Can he deliver for shareholders?

Strategists or Lemmings?
By Thomas K. Brown — Mergers are driven by both rational and irrational factors. Analyst Thomas K. Brown of Tiger Management shows prospective deal-makers how to tell the difference.

Less than Meets the Eye
MSFDC has the technical and financial resources to dominate electronic banking, but it has yet to make its mark. What's reality and what's "vaporware?"

Harnessing the Team
Direct mail and telephone solicitation are increasingly popular tools in bank marketing, but they don't work best in isolation. The challenge for managers is to build the teamwork that produces results.

Unlocking the Better in Bigger
National City Corp. CEO David Daberko acknowledges the potential of today's mega-mergers, but says execution ultimately is more important than scale.

Efficient Control
Banks are increasingly outsourcing internal audit functions. Participants in a Banking Strategies roundtable say managers should retain tight control of the process even as they seek outside help.


DEPARTMENTS  

Letter from the Editor
Danger & Opportunity

By Thomas P. Johnson Jr. — Electronic commerce is full of pitfalls. But visionary strategists will persist in developing the business propositions that will unlock online banking's potential.

Marketing
Personalizing the Internet
— New Web-based technologies are enabling banks to conduct personalized marketing over the Internet. Tower Group consultant Ian Rubin says the payoff should be strengthened customer relationships.

Trends & Statistics
How did the top 50 banks perform in 1998's first half? Our comprehensive statistical report is based on data from SNL Securities LP, Charlottesville, Va.

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