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Privacy Principles
Sample Guidelines for Developing Online Privacy Policies
Adoption and Implementation — Organizations involved in online activities and e-commerce have a responsibility to adopt and implement policies that will protect the privacy of individual information.
Notice and Disclosure — An organization's privacy policy must be easy to find, read and understand. It must be made available in a timely fashion, either before or during sessions in which individual information is requested and/or collected.
Choice and Consent — Individuals must be given a choice as to whether personal information can be shared with third parties for uses unrelated to the context in which it was collected. At a minimum, people should be able to "opt out."
Data Security — When individual information is created, stored, used or disseminated, care should be taken to assure its reliability and protect it from loss, misuse or alteration. Third parties should share this responsibility.
Data Quality and Access — Reasonable steps should be taken to assure that personal data is accurate, complete, timely and accessible by the individual. Simple and easy-to-use routines to correct inaccuracies, should be provided.
Source: Adopted from suggested online privacy guidelines published by the Online Privacy Alliance.

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