| Blind
Faith
by John R. Engen
— Credit scoring has revolutionized lending, but
critics worry institutions are pushing this technology
beyond its limits.
Fail
Early and Often
by Seamus McMahon
— To extract the benefits of innovation and limit
its risks, companies must elevate testing to a science.
Financial
Funnel
by John R. Engen —
Bankers may not wholeheartedly embrace account aggregation,
but they will need to offer it if that's what customers
want.
Mass
Movement
by Steve Klinkerman
— Although Internet banking is barely out of its
infancy, institutions must anticipate its mass- market
destiny, say roundtable participants.
Road Hazards
by Paul Sweeney —
Bank Web designers need to deal with regulatory compliance
issues before zipping down the Information Superhighway.
No Magic
Bullet
by Kenneth Cline —
For executive Marge Magner, getting the most out of Citicorp's
branch-based consultative selling project means solving
basic implementation issues.
Planning
for Privacy
by Kenneth Cline —
Chase Manhattan's Patricia Alberto says bankers must make
privacy policy an integral part of the way they do business.
In the Out
Door
by Julie Monahan —
Institutions can use several techniques to minimize online
customer churn, but ultimately they must make e-banking
more useful.
Raising the
Bar
by Richard N. Speer Jr.
— To exploit the full potential of Internet banking,
financial institutions should emulate the strategies of
some nonbank retailers.
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