BAI Online | Banking Strategies | November/December 2001

	November/December 2001 Volume LXXVII Number VI Published by BAI Subscribe to Banking Strategies...it's a must read
CONTENTS
Perilous Passage? by Bill Stoneman, John R. Engen and Kenneth Cline — Even as retail bankers confront more economic uncertainty post September 11, they must stay focused on long-term goals — such as improving service quality. Hot or Cold? by Lauri Giesen — Bankers remain optimistic about consumer lending, but warning signs abound. Is it time to cut back on the credit flow? Planning for Growth by Elizabeth Judd — Acquiring financial planning firms can help banks sell more investment and insurance products, as long as the customer comes first. Corralling the Customer by Bill Stoneman — Having built robust online functionality, bankers must now market aggressively to encourage more people to use home banking services. Buyer's Market by Robert England — As the mortgage banking industry consolidates, players must decide whether to stay in the game — and under what terms. Search Domain by Kenneth Cline — Building an effective online banking service for small business customers requires an understanding of their total needs — online and offline.
DEPARTMENTS
Publisher's Perspective Critical Balance by Thomas P. Johnson Jr. — Retail financial executives should reaffirm the fundamentals in these uncertain times, but also maintain their focus on the future. Asset Management Reaching Wealth's Upstarts by Julie Monahan — To reach the young and affluent, marketing campaigns must speak their language and identify with their goals. Retail Banking Learning from Experiences by Jay Norman and Samee Zafar — Improving knowledge of customers is useful, but the real key to better customer relationships is improved customer experiences. Trends & Statistics How did the top 50 banks perform in 2001's third quarter? Our comprehensive statistical report is based on data from SNL Securities LC, Charlottesville, Va. Insurance Targeting Insurance by Julie Monahan — To capitalize on their new insurance product capabilities, banks need to supplement face-to-face interaction with an effective marketing strategy. Closing Thoughts Serving for Success by Steve Klinkerman — As customer service becomes a top strategic priority, institutions must be clear about what it takes to deliver on that commitment. About Banking Strategies Magazine BAI Membership Information Index of Advertisers back to top