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July/August 2002
Volume LXXVIII Number IV
Published by BAI

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CONTENTS
 

Smarter Choices
by John R. EngenTight budgets are pressuring banks to develop more effective ways of evaluating information technology projects.

Disclosure Standoff
by John W. Milligan — Banks shy away from disclosing too much financial information, but investor pressure and recent accounting scandals may force greater openness.

Decoding B2B
by Kenneth Cline — Mellon's Janey Place sees opportunities for banks in B2B e-commerce, but only if they first agree on technical standards.

Rapid Response?
by Lauri Giesen — Cascading from a trickle to a deluge, customer e-mails have become a major service challenge for financial institutions. Will automation solve the problem?

Showing the Way
by Elizabeth Judd — Stymied in their efforts to promote e-billing, banks are turning to more creative marketing programs that target specific customer segments.


DEPARTMENTS  

Publisher's Perspective
Moving Target
by Thomas P. Johnson, Jr. — Customers may come first, but the market guidance they provide has its limitations.

E-Commerce
Shrinking the Portal

by Joseph A. Giannone — Banking's once-grandiose portal projects have come to naught, but some of the concepts and techniques have found a place in today's Web sites.

Closing Thoughts
Surviving the Treadmill

by Steve Klinkerman — The pressures for rapid growth are tremendous, but so too are the risks.

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