BAI Publications
 
Monday, October 13, 2008   
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November/December 2004
Volume LXXX Number VI
Published by BAI

Departments
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Publisher's Perspective
Bridging the Disconnect
By Thomas P. Johnson Jr. — Banking borrows the term "front lines" from the military, where it refers to combat troops who do the heavy lifting of confronting the enemy and taking the objective. In banking, front-line employees are those who interact directly with customers in the branches and call centers. MORE

Retail Banking
Cutting the Strings

By Lauri Giesen — For many veteran branch managers, life has come full circle — from autonomy to centralization and now back to more autonomy. MORE

Retail Banking
Proactive Privacy

By Robert Stowe England — Is privacy simply a compliance issue, just another requirement for banks, or does it also provide a marketing and a customer relations opportunity? And do privacy rules and practices have a negative effect on the value of all the business line mergers completed and anticipated in the financial services industry? MORE

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Features
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Retail Banking Special Report: Part 2

Focus on the Front Line
By Pat Allen — First, let's pause to consider the enormity of the task. How many banks are there? How many branches? How many front-line employees at various levels of engagement — whether they're career-minded, moonlighting or earning money for college? MORE

Front-Line Performance Gap
By Paul McAdam and Ajay Nagarkatte — Between the plan and the execution sits a yawning gap — and an increasingly serious problem for retail banking institutions. MORE

Leveraging Human Capital
By Kenneth Cline — Now that the dissatisfaction has been acknowledged, what's the solution to the disappointing performance of the industry's front-line staff? MORE

Relationship Management by the Book
By Jack Milligan — As an increasing number of banks embrace a customer-focused strategy for their higher-end retail customers, some are using a relationship management tool called "book of business" to help manage retention and achieve a deeper household penetration. MORE



Not Everyone Wants a Relationship
By Rick Spitler and Sherief Meleis — For one view of what the future of the banking industry may look like, consider the airline industry, where Southwest Airlines Co. has ascended to dominance in just 30 years. MORE

Banks, Consumers and Trust
By Pat Allen — As is abundantly clear elsewhere in this issue of Banking Strategies — whether the subject is front-line execution, relationship-building or keeping pace with payments preferences — success with the retail customer is the result of focused effort, significant resources and constant monitoring. Not tobe taken for granted is what's at the bedrock of a bank's relationship with its customer: trust. MORE

Segmentation: 5 Poisonous Flaws & 5 Proven Antidotes
By Christopher B. Kuenne — It's no secret that marketing productivity in the financial services industry has fallen to critically low levels. Credit card offers stuff mailboxes nationwide as response rates drop ever lower. Ubiquitous telemarketing efforts for products such as credit cards and home equity loans have helped spawn consumer antipathy and "no-call" lists. Even cross-selling efforts directed at existing customers have not enjoyed the levels of success seen in some other industries. MORE

Time for a Clean Sweep?
By Clint Swift — Bankers, consultants and technology suppliers see Check 21 as the catalyst for massive change, in which cavernous operations centers housing multi-million dollar, 60-foot-long reader-sorters will go dark; transportation of checks by plane and truck will trickle to an end; and consumers will go online to examine cancelled checks instead of looking for them in statements. In the short term, those huge operations centers will be replaced by smaller regional offices. In the long term, even regional sites may be largely supplanted by scanning at ATMs, muscular teller workstations and corporate customers' sites. MORE

Driving Toward a Holistic View of Payments
By Steve Mott — For more than a year, banks have been advised by consultants and other industry observers that it was time to focus more on their payments businesses, specifically by managing payments outside their traditional product silos. While a few banks heeded the call, most continue to take a wait-and-see approach. MORE

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