| Time
for a Clean Sweep?
By Clint Swift
From its opening lines, the Check
Clearing for the 21st Century Act makes clear that Congress
sought to encourage exchange of digital check images instead
of paper for presentment. Now that Check 21 is in effect,
the nation's banks and credit unions are getting down
to the real business of the Act — re-engineering
the nation's check processing system.
Bankers, consultants and technology
suppliers see Check 21 as the catalyst for massive change,
in which cavernous operations centers housing multi-million
dollar, 60-foot-long reader-sorters will go dark; transportation
of checks by plane and truck will trickle to an end; and
consumers will go online to examine cancelled checks instead
of looking for them in statements. In the short term,
those huge operations centers will be replaced by smaller
regional offices. In the long term, even regional sites
may be largely supplanted by scanning at ATMs, muscular
teller workstations and corporate customers' sites.
Dove Consulting, SVPCo and others have
estimated that image exchange could help wring $2 billion
a year out of check processing costs, but the catch is
that all the paper must go. To realize the dream, the
financial services industry will have to bring mid-tier
and community banks on line, overcome hurdles involving
fraud and customer culture shock and resolve debates over
remote capture, check-image quality and the role of local
and national image archives.
Remote
Capture
Image exchange is at the core of Check
21's goals for U.S. check processing. But to extract maximum
advantage from the new legislation, financial institutions
will need to re-engineer check processing, not just automate
it further. Given rapid developments in small-scanner
capture technology, the biggest opportunity may lie in
"remote capture," which refers to imaging that takes place
outside the traditional back office. Most of the focus
on remote capture currently is at the branch level —
although enabled competitors are known to be aggressively
wooing corporate customers with corporate capture.
"I envision a world of electronic capture
at various points as close to the original check presentment
point as possible," says Bob Hunt, senior analyst at Needham,
Mass.-based TowerGroup Inc., emphasizing the potential
of capture (and proof and encoding) at teller stations,
ATMs and corporate customers' offices. "There's big money
in it for banks that re-engineer their processes." Advantages
include shortened collection cycles; elimination of many
transportation costs; extended windows for preparing outgoing
cash letters; earlier notification of potential fraud;
and potentially fewer staff needed for sorting, balancing,
bundling and delivering paper items.
Remote capture is the beginning of
the end for large-scale, centralized check processing,
according to John Lettko, chairman and CEO of Viewpointe
Archive Services, LLC, Charlotte.
"As that happens, banks will have the
opportunity at the point of presentment to do a lot more
validation and authorization of that item so that you
don't have any need for back-office processing," he says.
"In fact, if you can capture and authorize a check in
real time at the point of presentment, then it's not a
long way to go to real-time clearing of that item."
J.P. Morgan Chase & Co. is putting
the final touches on what is believed to be the largest
installation of a teller capture system, while Washington
Mutual Inc. is rolling out a system at branch back counters
that reduces the necessity of integration with teller
systems and eases concerns about slowing customers' progress
through branch waiting lines (see Banking
Strategies, May/June 2004).
However, outsourcer Fiserv Inc., Brookfield,
Wis., has modeled branch capture for more than 100 of
its 1,700 clients and found it cost-effective only about
10% of the time. Even with Check 21 and the ability to
eliminate time-critical transportation cost, that's likely
to rise to only 30%, says Ted Umhoefer, senior vice president,
product management and industry relations.
Some business cases for branch capture
don't work because of deposit-source issues, transportation
costs, cutoff windows, dollar value of items or volume
of items. Sometimes the problem is simply cost. Scanners
and software can run $1,500 to $2,500 per teller PC.
Another factor is time. Scanners need
to correctly read the information on each item, pushing
the proof role onto the teller line. The risk is that
a bank chooses the "wrong" equipment — technology
that correctly scans only 80% of items, for instance.
That could cause customer transaction times to soar as
tellers correct amounts that were improperly read, says
John Meyer, director of operations for the EZTeller unit
of Harland Financial Services.
Now that Check 21 is strengthening
the business case for imaging and exchange, bankers are
re-examining capture at ATMs, where the industry has been
imaging checks on a limited basis for more than a decade.
Imaging at the ATM is a means of providing consumers evidence
that a deposit was completed accurately and a way of reducing
fraud. The next step is to pass the image to the bank's
back office so the financial institution can process the
transaction without waiting until the paper is pulled
out of the ATM.
Diebold Inc. has more than 1,000 image-capable
ATMs installed in the U.S., and where financial institutions
have tested the technology, consumers have responded favorably,
said Peg Bost, director of financial institutions marketing
for Diebold in Canton, Ohio. The process boosts consumer
confidence that the transaction has been completed accurately
by displaying the check image on the screen and printing
it on the receipt, according to Bost. To stimulate use,
a bank might offer a later cutoff time and comparable
availability for deposits whether they're made at the
ATM or the teller window. Imaging at the ATM appeals for
its potential to migrate more transaction volume to the
self-service channel, enabling banks to better transform
branches into sales centers.
At many banks, the re-engineering of
check processing will be extended past the branch to corporate-customer
work sites. But while corporate capture can save time
and money, customers who gain the ability to capture their
own check images will be fair game for predators that
include distant banks and non-banks. One legacy of Check
21 is that geography no longer makes a local bank's deposit
product superior. Large customers that bank in multi-ple
regions will soon seek to consolidate accounts, reducing
fees and management requirements.
Mary Hockridge, senior vice president,
marketing, for NetDeposit, Salt Lake City, believes that
corporate capture will evolve more quickly than the other
remote-capture options and that it represents the biggest
threat to banks that have not capitalized on the electronic
payments evolution. "Certain sectors of the corporate
market will take advantage of electronic payments earlier
and will disintermediate their banks from the traditional
deposit clearing relationship," she says.
For legal and technological reasons,
banks are expected to give corporate-capture candidates
the same level of scrutiny they apply when determining
those customers' credit limits. Banks are accountable
for the images they introduce into the payments system,
so the prudent practice will be to amend deposit agreements
to ensure that liability for poor-quality images is reflected
back to the companies that create them. Unlike their links
to branches, banks' connections to corporate customers
will be a shared responsibility, so financial institutions
are motivated to carefully review telecommunications bandwidth,
security, privacy and fraud-detection issues.
Open Issues
While the path to a re-engineered check-payments
system may seem clear — if long — in some
places it is still a rocky, uphill climb. The issues include
check image quality, fraud, customer acceptance and the
role of the image archive (see "To
Share or Not to Share," page 94).
The Financial Services Technology Consortium
(FSTC), the Federal Reserve and various solutions providers
have studied check-image quality issues, including whether
images need to be grayscale or black and white to meet
the requirements of high-speed check imaging and exchange.
The effectiveness of electronic check processing requires
images — including those on substitute checks —
to be readable and to contain data in every key field
such as the courtesy amount. The Act and the Federal Reserve's
implementing rule require financial institutions to stand
behind their images with their checkbooks, and a number
of industry organizations are pursuing quality standards
and assessment tools that can determine at extremely high
speed whether an image is good.
But arriving at a standard is difficult.
For example, image quality varies from device to device,
says Mike Fenton, vice president of total recognition
solutions for Parascript LLC, Boulder, Colo. Ordinarily,
ranges are involved, and hardware and software manufacturers
try to fit within the range so they can say they are within
standard. The question, Fenton says, is: When a company
is sending what the receiver judges to be poor-quality
images, will the sender step up to the investment needed
to improve the quality?
Previously, image or Internet statement
customers have seen images of a consistent quality, Fenton
says. Under Check 21, they'll see quality that's different
from one check to another. "It will be very important
for banks —really branches and call centers —
on both the capturing and paying sides to know how to
deal with that," he says.
NetDeposit's Hockridge says that many
banks believe image-quality inspection must be performed
on every item. That takes a lot of expensive computing
power, and she believes that over the next couple of years,
banks will back off that requirement as they gain experience
with the process and with the quality of images supplied
by their exchange partners.
Until the industry has more experience
with check-image exchange, no one can say with confidence
what the net impact of imaging will be on check fraud.
Faster electronic clearing with images is expected to
reduce the time it takes banks to determine whether a
check represents good funds. But law enforcement officials
have warned that the loss of fraud-deterring printing
techniques and physical evidence such as fingerprints
may make detection and investigations difficult and prosecutions
less likely.
The industry will also need time to
get a handle on new fraud schemes enabled by Check 21.
"In two to five years, benefits will be limited due to
batch posting and existing Day Two infrastructure," Hockridge
says. "In five years and beyond, real-time posting, real-time
exchange and settlement, and guaranteed settlement opportunities
will become widespread."
New types of fraud detection will evolve
as new types of fraud develop, but initially, according
to EZTeller's Meyer, the greatest demand will be for Positive
Pay systems. Positive Pay is used to compare presented
checks to a file of issued checks.
Viewpointe's Lettko agrees that an
industry move to a positive authorization system is needed.
He expects migrating capture to the point of presentment
to create an opportunity to mitigate fraud by using archive
data and computer algorithms to improve the ability to
verify that an account is active and a check is good.
"We think you can start out at a pretty
basic level, looking at name, address, whether the account
is open, whether we've seen the check before — velocity
kinds of indicators that work so well in the credit business,"
he says.
Industry estimates vary on how long
it will take images to dominate check processing, and
one of the biggest unknowns is the culture variable.
"What we need is a critical mass of
customers accessing check images through the Internet
because it removes the pressure to put images on statements,"
says TowerGroup's Hunt. It may take years, but the efficient
way of delivering images involves a centralized archive
and Internet access, getting banks away from printing
images, including in customer statements.
"Technology is one thing, but cultural
issues are another," he says. "That's why it's going to
take us a lot of time to work through this. It's not a
problem of the technology but of how we use the technology
and how we incent our customers to adopt the new technology."
Mr.
Swift is a freelance writer and consultant based in San
Antonio, Texas.
Copyright © 2004 by Banking
Strategies, published by BAI.
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