Maps Help Visualize Supply, Suggest Demand

The following maps provided by Troy, N.Y.-based MapInfo Corp. elaborate on "The Laws of Customer Attraction," a discussion on optimizing branch site selections published in the March/April 2006 issue of Banking Strategies and available here. Watch this page for regular updates.

Demographics || Measures of Saturation || Composition of Branch Investment

Demographics Median Household Income 2005 Projected 2005 median household income levels by county across the continental U.S. Click to enlarge HH Growth 2000-2005 Percentage change in total households by county across the continental U.S. Click to enlarge back to top  Measures of Saturation 2005 Average FDIC Deposits Average deposits per branch (in thousands of $s) in June 2005 as reported by the FDIC Click to enlarge Households Per Branch 2000 Total county level households in 2000 divided by the number of bank branches in June 2000 Click to enlarge Households Per Branch 2005 Total county level households in 2005 divided by the number of bank branches in June 2005 Click to enlarge Change in Households Per Branch 2000-2005 The difference in the number of households per branch (county level) from 2000 to 2005 Click to enlarge back to top  Composition of Branch Investment Percent of Branches that are In-Store in 2005 Fraction of total branches that were designated as in-store locations in the June 2005 FDIC summary of deposits report Click to enlarge Percent of Branches with Deposits > $80MM in 2005 Fraction of total branches that reported deposits in excess of $80MM in the June 2005 FDIC summary of deposits report Click to enlarge Percent of Branches from Top 20 Banks Fraction of total branches in the county that are owned by one of the top 20 Banks in the U.S. (Banks with Deposits > $41BB) Click to enlarge Percent of Branches from Community Banks Fraction of total branches in the county that are owned by banks outside of the top 150 by deposits Click to enlarge

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