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FEATURE ARTICLES
Making Complexity Manageable
BY PAUL McADAM AND RICK SPITLER
By improving proficiency and prioritization, retail bankers can
take greater advantage of complex products and services at the
branch point-of-sale.
Improving –
and Systematizing –
the Customer Experience
BY KENNETH CLINE
Wells Fargo’s Jay Freeman says consistent execution
is the key to improving the customer experience.
Where
is the Threat? Two Views on Security
BY KENNETH CLINE
A banker and a solutions provider say increasingly sophisticated security
threats in banking must be fought on an institution-wide basis.
DEPARTMENTS
on retail banking
Taking a Broom to Paper Documents
BY CHRIS COSTANZO
Faced with a cascade of information to transmit and store, financial institutions
are seeking a solution in document management.
guest spot
Guerilla Tactics for CRM
BY SEAMUS McMAHON
We don’t know why CRM failed; it’s time to find out.
BAI ONLINE

President and CEO, BAI |
Sacrifice, not Satisfaction...The Key to Improving the Customer Experience
Customer satisfaction measures how a customer feels about a service provider based on current expectations for that industry.
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