BAI Online

Deborah L. Bianucci President and CEO, BAI

Keeping Up With A Changing Market

One of the best parts of my job is being able to spend time with executives who are faced with the continually changing challenges of running a financial services business. I learn something from every discussion about the business and the impact of the changing environmental forces that affect how results can be delivered, whether economic pressures, demographic shifts, technological innovation or the changing competitive landscape.

What we see today won’t surprise you. It’s a tough environment, with ongoing yield curve pressure, concern over credit quality and a much sharper focus on reducing expenses. Banks must find ways to control expenses without sacrificing their long-term strategic goals that position them to grow by meeting the changing needs of various segments of the market.

The commitment we make at BAI is to stay close to our customers, the decision-makers in banks and other financial services companies who set strategic direction and lead their organizations. Our goal is to bring high-value information to these executives that provides them with deeper knowledge and perspective to help them make better decisions. Planning is already underway for BAI Retail Delivery Conference & Expo to be held this November in Las Vegas, where we will devote significant attention to the strategic growth/expense control paradox.

Taking a more long-term perspective, our research regularly delivers unique perspectives through a broad range of deep comparisons or benchmarks on multiple dimensions. Our most recent research on customer relationships, for example, generated insights that can lead to more effective execution of product, technology and promotional plans for banks.

To help us continue to stay on top of the latest trends, we welcome your feedback. Let us know what you are seeing in your market by contacting me at Debbie.Bianucci@bai.org. Tell us what BAI can be doing to be of more value to you. We want to hear from you.