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It’s a well-accepted truism that small business powers job growth in the U.S. Bankers are also coming to realize that small business can help power their profits once this sector kicks into gear. The key is to service small businesses in a cost-effective manner. This Executive Report is designed to help financial institutions serve small businesses more effectively and be ready when robust growth returns to this customer segment.

The changing world of payments technology confronts bank executives with many tough decisions in regard to allocating scarce investment dollars. Should we play in the mobile wallet space, and if so, with which partners?
Should we enable our mobile devices with near field communication (NFC) technology or some of the newer alternatives? And how do we handle this transition to Europay, Mastercard and Visa (EMV) chip cards?

How do you transform Big Data into big customer insights? How do you effectively manage an immense and soaring volume of disparate data? How do you derive fresh, salient business intelligence that can lift your financial performance? Through a diverse series of industry articles, interviews and use cases, this eBook provides a roadmap for navigating the Big Data Super Highway.

The last couple of years’ regulatory changes have decimated fee revenue and compounded the challenges of non-performing loans and low net interest margins. Learn how taking a proactive and financially focused approach to your technology infrastructure can offset these challenges and help fortify the bottom line for years to come.

Although systems issues hinder rapid rollouts, U.S. card providers are finally beginning to issue EMV cards to their customers who travel internationally and find they cannot utilize the magnetic stripe cards still predominant in this country. In a slow-growth era, banks have come to realize the value of retaining these customers. "Travelers are a very important segment to issuers," says Wells Fargo's Eric Schindewolf. "They're a very profitable segment and will use these cards wherever they may go."

Banks are learning how to make social media a key component in their marketing efforts – and taking care not to come across as too sales-y. "Banks see it as an area of big potential and, at the very least, want to make sure they participate as a defensive position," says analyst Mark Schwanhausser.

The latest iterations of customer analytics software enable financial institutions to pitch offers based on the customer’s buying behavior. "Banks can start to use these predictive models to really drive sales, selling the right product at the right time, to the right client in the right channel," says SAP executive Carl Snyder.

Effective sales requires an effective alignment of marketing and sales efforts and communication that goes both ways. "We find that some of our best ideas come from the sales force, who are the front lines and most connected with our clients," says SunTrust’s Ellie Sullivan.