Ad Insertion Guidelines
AD RATES
| Pages |
Rate |
| 1 Page:
2-sides |
$10,200 |
| 2 Page: 4-sides |
15,950 |
| 3 Page: 6-sides |
23,700 |
| 4 Page: 8-sides |
30,800 |
| Over 8
pages (up to 16 pages) |
38,350 |
| *Plus $3,000
non-commissionable handling charge. Advertiser
supplies all material. |
|
AD SPECIFICATIONS
- All inserts
(including run-of-press and tip-ins) are reviewed
by the BAI Banking Strategies editorial
staff prior to final acceptance and publication.
Color proofs in final form must be submitted for
approval in advance of the final ad materials deadline.
- If there are any problems with
the inserts you plan to run, we will notify you as
soon as we receive and review your materials. Issues
that we may need to discuss with you include such things
as missed deadlines, incorrect media formats, unclear
labeling and infringement on the BAI Banking Strategies editorial style.
- If an insert resembles the BAI Banking Strategies style or any other traditional
magazine style in any manner, it must be designated
as “SPECIAL ADVERTISING SECTION” at the
top of each page. Fonts used for the words“ SPECIAL
ADVERTISING SECTION” may be serif or san serif,
a minimum of 12 point bold type size with a minimum
tracking of 50. If the background color behind the
wording is light, the text must be black; if the
background behind the text is dark, the text must
be reversed out in white. In any instance, the words “SPECIAL
ADVERTISING SECTION” must clearly stand out
from the background used.
- Advertisers must receive written
permission from the BAI Banking Strategies editorial staff to use either the
BAI Banking Strategies name and/or logo, or the BAI name
and/or logo.
- If you are supplying a printed
insert, paper should be a maximum of 80 lb. text. The
finished size may be smaller, but cannot exceed the
trim size of the magazine, which is 8" x 101/2".
- Deadlines may vary, depending upon
whether you are supplying film for a run-of-press insert,
or supplying a finished, printed piece. Check with
your sales representative for the correct materials
deadline.
- The BAI Banking Strategies staff is not available to manage,
produce or design the content of advertising materials
or to coordinate such services from outside sources.
- When ad materials are late
or do not follow these guidelines, the BAI Banking Strategies Editor-in-Chief
reserves the right to cancel the advertisement.
- For shipping information, contact
Barbara Runde, Pressley Jacobs Design at 312-263-7485
(ext.118) or barbara@pjd.com.
AD SIZES
| Size |
Width |
Height |
| Spread,
Bleed |
16" |
10-1/2" |
| Full Page |
7" |
9-3/8" |
| Full Page,
Bleed |
8" |
10-1/2" |
| 2/3 Page Vertical |
4-9/16" |
9-3/8" |
| 1/2 Page
Island |
7" |
4-9/16" |
| 1/4 Page Horizontal |
3-3/8" |
4-9/16" |
*Trim
Size 8" x 10-1/2"
Keep all live matter 1/4" from trim on all sides. |
|
PRINTING & PROOF SPECIFICATIONS
Printing: Web Offset
Binding: Saddle Stitch
Trim Size: 8" x 10 1/2"
Digital Ad File Specifications: PDFX-1A files. Submit files on CD or Zip.
To write an acceptable PDFX-1A file, please visit www.bpc.com/index.php?PageID=43. Please read the information on the opening page and click "I have read and understand..." at the bottom of the page to proceed on to the specifications.
All files should be accompanied with one SWOP (Specifications for Web Offset Publications) Industry Standard Proof. If a SWOP contract proof is not supplied, we cannot guarantee that your ad will appear as you intended.
GENERAL SPECIFICATIONS
- Document size should be set to
TRIM size with bleeds extending beyond the trim edge.
- Include 1/8" bleed at top,
bottom and sides.
- Keep all live matter 1/4" from
trim on all sides.
- All high-resolution images and
fonts must be included when the PDFX-1A file is saved.
- Make sure all images are CMYK or
Grayscale only - No RGB, LAB or Spot Colors.
- All images should be 300 dpi at
100% size.
- Total area density should not exceed
SWOP 300% TAC.
- Fonts must be Type 1 PostScript
fonts - TrueType fonts or font substitutions will not
be accepted.
PRODUCTION QUESTIONS AND SHIPPING INFORMATION
Barbara Runde
Pressley Jacobs: a design partnership
230 West Superior, Suite 700
Chicago, IL 60610
Telephone: 312-263-7485, x118
Email: bankingstrategies@pjd.com
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