BAI Bank Executive Marketing Exchange (BEME) facilitates valuable idea exchange among senior bank marketers driving multi-faceted campaigns in the face of today’s regulatory and consumer-driven challenges. As the only industry program of its kind, BAI BEME enables bank marketers to network, share information and ideas, and learn from experts about new techniques to measure marketing effectiveness and evaluate marketing program ROI. The BAI BEME Spring Forum on May 3 delivered a powerful day of insights about customer profitability and how to achieve it. Our expert presenters took attendees through three significant, interconnected steps on the road to successful, profitable customer relationships:
Presentation PDFs Key ideas and insights from the BAI BEME Spring Forum are now available to ALL BEME members! Forum presentations from Dr. Jonathan Byrnes and Bill Hippensteel are now available in PDF format. Talk About It: “Insights in Action” As you think about ways to incorporate these experts’ insights to create strategic programs at your own organization, remember that your peer group remains a valuable resource for ideas, opinions and feedback. After all, idea exchange is what BEME is all about – and your peers may just have the answer! That’s why we’ve created a BAI BEME Discussion Forum that welcomes your thoughts and continued dialogue on enhancing customer profitability.
Stay Connected Join these and other BAI BEME discussions throughout the summer, and continue the conversations you started at May’s Forum! Our discussions are a great way to keep in touch before many of us reconvene in October, at the BAI BEME Fall Forum at BAI Retail Delivery 2012 in Washington, D.C., October 9-11. Check back soon for Fall Forum details!
Read more from the blog.
If you attended the BAI BEME Spring Forum you know we spent the day laser focused on the customer. And if you didn't, here's a roundup of our time onsite.
We heard from Jonathan Byrnes about how some of the top retailers grew ...
Tags voice of customer customer centricity data analytics data in action consumer focus customer intimacy data insights using consumer data
What’s the best way to identify and fulfill your customer’s needs? It’s simple. Listen to what they have to say then put those insights into action. Ok, not so simple but read on for some suggestions.
In today's highly competitive ...
Tags voice of customer managing customer data leveraging data data analytics data in action data insights using consumer data customer insights
BAI is so excited to announce that we've added Adam Holyk, Divisional Vice-President of Loyalty and Insights at Walgreens Co. to the BAI BEME Spring Forum Agenda. Adam will use his expertise to help you Show Customers You’re Listening: ...
Tags managing customer data leveraging data data analytics customer-centric data in action data insights using consumer data
BAI BEME Webinars Connect Marketers All Year
The 2012 BAI BEME program includes four complimentary, educational webinars to help you keep current on pressing topics for retail bank marketers today. This year's webinars will include bridging the marketing and sales gap for more profitable branches, understanding spheres of influence and how you can influence the influencers, and more!
