Over the last few years, the mobile and wireless market has been one of the fastest growing markets in the world and it continues to grow at a rapid pace. According to the International Telecommunication Union, there are about 4.1 billion mobile subscribers worldwide and the number and importance of this channel continues to grow.
In response to the importance and opportunities that mobile brings to financial services, we have developed conference content with a specific focus on this emerging technology that has the potential to change the face of banking.
Pre Conference Forums
Monday, March 1
9:15 a.m. - 10:15 a.m.
Mobile: RDC Game-Changer?*
Bob Meara, Senior Analyst, Celent
So far, banks have treated remote deposit capture as a treasury management product offered in exchange for fee revenue. But have mounting costs and improved technology opened the door for RDC as a self-service deposit channel? This session, based on recent Celent research, will provide an analysis of mobile remote deposit capture as a mechanism for gaining consumer and small business self-service deposits.
Key benefits of mobile as an RDC channel Four requirements for a viable mobile RDC implementation How mobile RDC will function as part of the larger distributed capture framework in most US financial institutions.
Why mobile RDC and its cousin, consumer capture, may be the best idea yet to hasten the branch transformation we all know is coming.
*Mobile: RDC Game-Changer?* is one of the sessions that will be covered in a complimentary Pre-Conference Forum, RDC 2010 - New Markets, New Models, and requires advance registration (in addition to your conference registration). You can register for Pre Conference Forums when you submit your conference registration. If you've already registered for the conference and would like to add a Forum registration, please contact BAI Customer Service at 800-224-9889.
12:30 p.m. - 2:15 p.m.
Mobile at the Tipping Point*
Bob Hedges, Managing Partner, Mercatus LLC
Recent ground-breaking consumer research suggests that the mainstream adoption of mobile financial services may be closer than previously thought. Adoption of mobile financial services applications by U.S. consumers has more than doubled in the last year among critical growth segments, and future acceleration of that growth is forecast. For banks, the wave of mobile adoption is a strategic opportunity to be captured. To do so, however, banks must get off the sidelines by not only deploying, but also effectively promoting, their mobile services channel. In this session, Bob Hedges will probe the meaning of key findings from the firm's just completed, landmark mobile adoption research sponsored by Visa, and invite questions, insights and alternative interpretations from the audience.
- What do current trends in mobile adoption suggest for the future?
- How can banks use mobile as an offensive weapon to both acquire and retain customers
- How can mobile help banks emerge stronger into the post-recession financial services market
- What strategic and economic value can banks realize from mobile financial services
- Which critical mobile capabilities banks will need to deploy to compete?
*Mobile: At the Tipping Point is a complimentary Pre-Conference Forum, and requires advance registration (in addition to your conference registration). You can register for Pre Conference Forums when you submit your conference registration. If you've already registered for the conference and would like to add a Forum registration, please contact BAI Customer Service at 800-224-9889.
Conference Sessions
Tuesday, March 2
1:30 p.m. - 5:00 p.m.
Extended Session:
Making the Connection - Debit, Gen Y and Mobile
BAI Payments Connect addresses three key payments developments—the sustained surge in consumer debit card use, the emergence of GenY as very different customers of the future and customer lifestyle changes involving mobile and Web 2.0 are linked, and financial institutions need to address them holistically. Series moderator Steve Mott, Principal, BetterBuy Design will frame the dialogue with his vision of the stakes for banks, introduce the topics and moderate a Q&A session that will make all the presenters available to the audience at once.
Ascendency of Debit Cards
Patricia Hewitt, Director, Debit Advisory Services, Mercator Advisory Group
The surge in debit card use that started at the beginning of the decade continues, and debit card use eclipsed that of venerable credit cards last year. In this session, one of the industry’s premier debit analysts provides insights into the issues and seeks to handicap the future of debit cards in light of continuing technology and demographic changes.
Gen Y Perplexes and Provokes
Ron Shevlin, Senior Analyst, Aite Group
Young people born between 1978 and 1993 are very different from you and me. To reach these customers of the future, banks need to understand how this demographic cohort relates, interacts and increasingly transacts in mobile and Web 2.0 venues such as social networks. And FIs need to figure out how to market themselves in these new spaces. Major research companies have been offering insights into Gen Y, and this session brings a sample before the Payments Connect audience to address the potential impact of this customer segment.
Something Really Different: The Mobile Web/Web 2.0
Steve Mott, Principal, BetterBuyDesign
Payments as we’ve known them for decades are set to change. Gen Y, with its preference for pay-as-you-go transacting, conducts its digital lifestyles largely over mobile devices. This segment spends large amounts of time communicating and interacting on social networks such as Facebook, and such networks seem destined to provide much of Gen Y’s experiences in branding, product awareness, expressions of preferences, advertising and promotions and mechanisms to reward product and provider references among BFFs. Non-banks are moving onto these devices and into these venues. Steve Mott, who’s been focusing on mobile and Web 2.0 strategies during the past two years, will share his insights into what opportunities exist where in the payments ecosystem of the future.
4:00 p.m. - 5:00 p.m.
Mobile Banking Security - Managing Perception and Reality
Montresa McMillan, Senior Vice President, BB&T
Joe Salesky, Founder & Chief Strategy Officer, Clairmail
Increasingly, bank customers are demanding anytime, anywhere mobile access to their accounts. However, there are no end-to-end security standards for mobile communications. Consumers and businesses perceive risks with mobility, especially since most mobile phones lack the firewall, anti-virus software and other protections common on PCs. Financial institutions need to implement multiple layers of security and adhere to demanding best practices to manage the risk posed by all-too-common threats such as spoofing, phishing, vishing, man- in-the-middle attacks and SMiShing.
- Attack vectors against SMS, browser and embedded/downloaded applications
- Responding to each kind of vulnerability
- The reality of perceived insecurity
- SMS as out-of-band, real-time, trusted-path validation
- Complying with multifactor authentication
Wednesday, March 3
9:15 a.m. - 10:15 a.m.
Digital Checks - A Concept
Richard Porter, Vice President & Senior Policy Advisor, Federal Reserve Bank of Chicago
David Walker, President & CEO, ECCHO
Checks can be separated from their medium and are becoming electronic rather than paper based. As the implementation of check image exchange approaches 100%, most of the check payment is already electronic. One paper-based step remains, and once that is addressed, checks will become fully electronic payments. Fully electronic checks or digital checks are “checks” that never existed in paper form but rather were created on a computer, phone or similar device and are collected and returned in digital form. Join us for a discussion of one aspect of the future of the check.
- What’s a “fully electronic check”?
- Application in remotely created checks
- Application in bill payment services
- Application in mobile payments