ING Direct is now America's largest Internet bank, and one of the nation’s top thirty largest financial institutions. But the ING Direct story that Arkadi tells is not about banking, it's about a new approach to business strategy and the power of disruptive ideas.

In a lively, high-energy discourse, you’ll have a seat at the table and talk with Arkadi about key principles of success – having a clear understanding of what you stand for, creating a compelling story around your products and services, and making clear choices about what businesses you do and do not want to enter. You’ll also discuss what that means in terms of hiring people willing to do things differently, and inspiring them with the same values that you use to connect with your customers.