JetBlue has taken airline travel, a commoditized service, into the realm of a memorable and sought-after customer experience. The most important ingredient for their success is a values-based culture, where each associate bases their actions on the company values. Meet Marty St. George, Chief Marketing Officer, JetBlue who helps to breathe life into these values every day.

Marty will share insights into JetBlue’s secret for success – the 3 B’s …Brand, Buzz and Butts! He’ll also share how JetBlue is leveraging social media-based marketing and customer service successfully. In this open dialogue, Marty will speak to issues that ring true for your organization…building a cohesive workforce, marketing strategies that get results and fostering an innovation culture from within.