“Less than half of small businesses surveyed use credit cards issued by their primary service provider … 29% of businesses in the $5 million to $10 million revenue segment use their primary card issuers for other services.”

This is just one finding from BAI’s new Small Business Payments Strategy research study, which found that small businesses feel they are underserved by banks in payments products and services and that banks underestimate the opportunities available to them. For more about the study see “The Small Business Customer Is Ready to Switch—for Payments Products,” in the May/June 2006 issue of Payments Strategies, a BAI Banking Strategies publication.

This research will also be presented May 24 at the BAI TransPay Conference & Expo in Las Vegas.

More Articles in This Issue

» BEHIND THE SCENES OF WAMU’S ‘GUTSY’ CAMPAIGN
What does it take for a marketing campaign to stand out and really be noticed by consumers? Being funny and innovative helps, but also “over-commitment to a big idea,” say two of the executives who designed Washington Mutual Inc.’s recent ads touting its free checking accounts.   »more

» THE BUSINESS PURPOSE TO EMPLOYEE APPRECIATION
Setting aside time every year to honor your employees may seem like a feel-good idea, but veteran retail banker Richard C. Hartnack also believes in the business purpose behind it.  »more

» HELPING WOMEN-OWNED BUSINESSES GROW
When it comes to banking women entrepreneurs, helping customers grow their business can be as important as supporting the existing business, says Kristina Depencier, national manager, small business, with Toronto-based Royal Bank of Canada.  »more

» RANDOM NOTES
Savings programs tied to debit cards are gaining traction with U.S. consumers, according to Atlanta-based Synergistics Research Corp.  »more

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