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» BEHIND THE SCENES OF WAMU’S ‘GUTSY’ CAMPAIGN What does it take for a marketing campaign to stand out and really be noticed by consumers? Being funny and innovative helps, but also “over-commitment to a big idea,” say two of the executives who designed Washington Mutual Inc.’s recent ads touting its free checking accounts. »more
» THE BUSINESS PURPOSE TO EMPLOYEE APPRECIATION Setting aside time every year to honor your employees may seem like a feel-good idea, but veteran retail banker Richard C. Hartnack also believes in the business purpose behind it. »more
» HELPING WOMEN-OWNED BUSINESSES GROW When it comes to banking women entrepreneurs, helping customers grow their business can be as important as supporting the existing business, says Kristina Depencier, national manager, small business, with Toronto-based Royal Bank of Canada. »more
» NEW SMALL BUSINESS PAYMENTS RESEARCH “Less than half of small businesses surveyed use credit cards issued by their primary service provider … 29% of businesses in the $5 million to $10 million revenue segment use their primary card issuers for other services.” »more
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