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SEPTEMBER 14, 2005 VOL.
1 / NO. 1 |
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Rethinking
Branch Traffic Estimating
that 50% to 66% of retail branch transactions involve checks, Alenka
Grealish of Boston-based Celent notes two trends that could significantly
reduce branch traffic in the near future: the ability to remotely
deposit checks and the overall decline in check usage. Grealishs
Branch
Boom: Folly or Forethought" projects the total number of
checks handled by the average branch to drop by more than halffrom
an average of 364 per branch to 178 by 2010.
Its a theme thats also been cited by Jerry Chambers,
interim CEO of Viewpointe, the check image archive, retrieval, and
exchange provider in Charlotte, N.C. As you start to think
about moving capture out to the point of capture, out to merchants,
out to remote locations, guess what? That takes checks out of the
branches
its the commercial deposit that carries a lot
of the cost thats going into the branch network right now.
So, Chambers said at BAIs TransPay in May, my concern is that you need to
be careful about this direct capture because its going to
have an economic impact on the branch network. I dont know
if that will be next year or the year after that, but its
coming pretty soon.
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But reduced reliance on the branch for check-handling may not be
a negative, says Paul Citarella, executive vice president, Sales
& Marketing for Alogent Corporation, Atlanta-based provider
of remote deposit capture and other solutions. Take a look
at whos coming to your branch with those 200 checks as close
as possible to the cutoff time, Citarella says. Its
not the business owner, its the receptionist, its not
somebody you can upsell or cross-sell to. Moving to self-service
for check deposits should free branch employees up to concentrate
on improving the customer experience, Citarella says.
How popular is the trend to capture checks remotely? In the period
from October 2004 and August 2005, Alogent counts 28 remote deposit
announcements by the top 100 banks. Watch for seats installed
to be used by solutions providers as a consistent measure of their
deployments of their check capture deployments in branches, ATMs
and remote sites.
Celents analysis also suggests that theres a slowing
of household deposits into banks. Taken all together, the
fact that check-related transactions will dwindle is not a sufficient
basis to pronounce the branch dead, however, Celent says.
The teller yes, but not the branch.
Grealish expects tellers to continue to be needed over the
next five years, but says banks must be prepared to transform their
role and support it accordingly. Today, she says, tellers
need systems built for user-friendliness and transaction speed.
Celent estimates that teller transactions per US$100 (1998 $) of
deposits have fallen by nearly 50% in the past five years, dropping
from 45 to 25 transactions. A transition away from transactions
and toward customer support and cross-selling is inevitable and
will require more sophisticated systems, she says.
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