Susan Whitson, Executive Vice President, First National Bank, Cedar Falls, Iowa
Daniel Kramer, Senior Vice President, Marketing and Merchant Services, SHAZAM
Terry Dooley, Senior Vice President, Information Technology, and Chief Information Officer, SHAZAM

Bank payment revenue streams will shrink by more than $1 billion in interchange next year due to increasing acceptance of online alternative payments, according to one consultant group’s research. What exactly are “alternative” payments and how do they threaten bank hegemony in payments? Which alternatives might also make effective bank partners? In this session, a major electronic funds transfer network and a banker discuss the changing payments landscape and how your financial institution can create its profitable payments strategy.

• How the payments landscape is shifting and where that leaves banks today
• The non-bank competitors that banks need to watch
• New products and services behind the payment shifts and how to position the new options with your customers
• Technologies that can keep your organization competitive and changing with the times
• How marketing and demographic information can and should influence your alternative payments choices