Emerging Payments Strategies Track 

Exploring Benefits (and Threats) as Mobile and Social Media Intersect

Mobile payments developments continue to advance, often driven by non-bank providers. P2P is also catching on with the emergence of a bank-owned exchange and the potential consolidation of some leading payments innovations. Payment transactions are also moving onto Facebook and other social media, creating opportunity more quickly that many financial institutions can respond. As these different trends and technologies intersect, how will retail and business payments be affected?

The Emerging Payments Strategies track focuses on the opportunities and risks created by new payments alternatives. Explore these key issues as you develop a payments strategy to keep your financial institution ready to act on new opportunities that could help drive your bottom line.

Actionable Take-Aways

Identify and answer the most difficult strategic questions surrounding emerging payments:

  • Why advertising is becoming a key element of bank mobile strategy
  • How mobile can change banks’ role in cash access
  • How mobile bill pay can contribute to e-billing and paper turn-off efforts
  • Why payments are moving to social media and how far they may penetrate business payments
  • The top non-bank alternative payments providers to watch
  • How changes in the rules are reshaping the electronic payments landscape
  • How rewards are seizing an ever more important role in new payments types
All events

Mobile Cash Access: Using Smart Phones to Activate Advanced Functionality at ATMs

Wednesday, March 14
9:45 AM - 10:45 AM

Cheryl Collier, Vice President Operations Support, State Employees Federal Credit Union
Daniel Kramer, Senior Vice President, Marketing and Merchant Services, SHAZAM
James Hanisch, Executive Vice President, Network Operations & Corporate Development CO-OP Financial Services
Donna L. Embry, Senior Vice President Strategic Development, Payment Alliance International, Inc.
Alan Walsh, Vice President of Banking, US Division, Wincor-Nixdorf
Moderator: Heidi Liebenguth, Consulting Partner, Crone Consulting LLC

Cash access through ATMs has been limited to network-registered cards using magnetic stripes and personal identification numbers (PINs); this all changes with mobile cash access. Now it is possible to use a smart phone app (i.e., mobile wallet) to activate and access traditional and advanced functionality at ATMs. Mobile cash access is a disruptive technology because authentication credentials can be controlled by the issuer of the smart phone app/mobile wallet without participation by the card associations. That creates the potential to dramatically disrupt the existing value chain and provide new branding and product development opportunities and a foundation for mobile payments at the physical point of sale.

  • What does it mean to stage ATM transactions “in the privacy of your own phone” for mobile cash access
  • How can you gain from using your own mobile banking app to activate ATMs vs. apps by 3rd parties
  • Hardware vs. software only approaches and how to avoid truck rolls to upgrade legacy ATM hardware for mobile cash access
  • Using your mobile banking app for strong authentication and processing that avoids card association royalties/interchange
  • ATM mobile cash access as a pathway to mobile payments and mobile self-marketing