Emerging Payments Strategies Track 

Exploring Benefits (and Threats) as Mobile and Social Media Intersect

Mobile payments developments continue to advance, often driven by non-bank providers. P2P is also catching on with the emergence of a bank-owned exchange and the potential consolidation of some leading payments innovations. Payment transactions are also moving onto Facebook and other social media, creating opportunity more quickly that many financial institutions can respond. As these different trends and technologies intersect, how will retail and business payments be affected?

The Emerging Payments Strategies track focuses on the opportunities and risks created by new payments alternatives. Explore these key issues as you develop a payments strategy to keep your financial institution ready to act on new opportunities that could help drive your bottom line.

Actionable Take-Aways

Identify and answer the most difficult strategic questions surrounding emerging payments:

  • Why advertising is becoming a key element of bank mobile strategy
  • How mobile can change banks’ role in cash access
  • How mobile bill pay can contribute to e-billing and paper turn-off efforts
  • Why payments are moving to social media and how far they may penetrate business payments
  • The top non-bank alternative payments providers to watch
  • How changes in the rules are reshaping the electronic payments landscape
  • How rewards are seizing an ever more important role in new payments types
All events

The Intersection Between Mobile Payments and Advertising

Tuesday, March 13
9:45 AM - 10:45 AM

Vincent R. D'Agostino, Senior Vice President, Payments, JPMorgan Chase
Kareem Al-Bassam, Director of Business Development for Point-of-Sale, PayPal
Robert Woodbury, Vice President, NYCE Payments Network, LLC, an FIS Company
Andrea E. O’Connor, Customer Experience Executive, Assistant Vice President, State Farm Bank
Moderator: Richard Crone, CEO, Crone Consulting LLC

By the end of 2012, 75% of in-store sales will be mobile-influenced in some way, setting the stage for integrating mobile payments and opt-in, user-defined self-marketing and loyalty programs at the physical point of sale (POS). This session will explore how an advertising-sponsored mobile payment network can link the $5 billion local advertising market to the $6.2 trillion payments market at the physical POS.

  • What will the business model be? What will the trade-offs be as banks weigh the advantages they may give up vs. what they may gain by working with new 3rd party intermediaries?
  • What will the economic structure of the advertising offer be? Can banks go it alone and use their own mobile banking apps or how do they best work with separate mobile wallet purveyors?
  • Aggregate or be aggregated: Which approach will win? Examining the role of the wireless carrier and the business impact of having others accumulate multiple payment accounts in one mobile wallet