About BAI Research

Business intelligence and support tools to facilitate strategic decision making at top US-banking organizations. With expertise in the areas of bank performance measurement, customer engagement for banks, and frontline human capital, BAI Research is the leading source of objective measurements to stimulate bank revenue growth. We collaborate with the nation’s largest financial institutions, industry-leading experts and prominent solutions providers on groundbreaking research. The studies focus on crucial issues, ranging from deposits and payments to frontline/human capital and retirement.

Reports are publicly available, and BAI Research studies are available for purchase by financial institutions. For more information on current suite of research initiatives and upcoming research studies, contact Tom Drogos at tdrogos@bai.org or Mike Gamauf at mgamauf@bai.org.

The New Banking Consumer: 5 Core Segments and How to Reach Them
BAI is pleased to present findings and analysis on a recently completed in-depth consumer study, sponsored by Cognizant. Given the twin pressures of recent regulatory changes coupled with a lower rate environment, the research sought to answer the central question: How can financial institutions grow profitable customer relationships? The New Dynamics of Consumer Banking Relationships study addresses this core and topical issue.
The New Dynamics of Consumer Banking Relationships: Segment-Driven Perspectives
BAI is pleased to present findings and analysis on an in-depth consumer study, sponsored by SAS, which was conducted in November 2011. Given the twin pressures of recent regulatory changes coupled with a lower rate environment, the research sought to answer the central question: How can financial institutions grow profitable customer relationships? The New Dynamics of Consumer Banking Relationships study addresses this key issue.
Winning Small Business Customers - Branch Centric Approach
BAI is pleased to present findings and analysis on a recently completed study of small businesses and their financial needs and activities, sponsored by ARGO. The research and actionable insights presented in this report will help bank executives identify opportunities for building new small business relationships while preserving and expanding existing ones.
Tapping the Potential of Small Business
BAI is pleased to present findings and analysis on a recently completed study of small businesses and their financial needs and activities, sponsored by Deloitte. The research and actionable insights presented in this report are designed to help bank executives identify opportunities for building new small business relationships while preserving and expanding existing ones.
BAI Solutions Demand Pulse
12/2010
This subscription-based research program is designed to help inform solutions providers on bank priorities and demand for services. From our panel of retail banking executives, BAI Research solicits a robust sampling of responses tri-annually, with questions designed and targeted to the appropriate panelists based on management level, organizational role and industry segments.

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