Strategic Research

Drive retail strategies with an integrated view of the marketplace. As financial industry dynamics grow more complex, understanding what is driving trends – and where they are headed – is vital. By digging deep into industry issues, new opportunities, consumer preferences and other important factors, BAI brings all these views into perspective.

We conduct strategic research using U.S. consumer household data that meet specific criteria determined by the study’s focus. We supplement consumer views with national surveys of senior bankers, industry experts and study sponsors. Periodic updates give financial institutions critical, timely analysis to take advantage of changes in the marketplace.

Contact Tom Drogos at or Mike Gamauf at for more information on BAI Strategic Research.


Choose your next step

Or speak to a BAI Research Team Member Now: