BAI Payments Connect 2014

Marketing & Product Management Summit

As retail banking companies zero in on opportunities to generate greater profitability and open new revenue streams, the role of marketing and product executives is evolving and expanding to become much more visible and vital within the organization. The c-suite is looking to professionals like you to lead the way to greater engagement, value and experiences for customers by leveraging customer information and technology.

Sponsored By  ThunderHead

Summit Leader

Mark Erhardt, Fifth Third Bank, Senior Vice President – Retail Product and Customer Segment Director

Twenty one years of financial services experience; eighteen with Fifth Third Bank. Currently head of the Bank’s retail deposit and loan product management functions and director of customer segment strategy. Responsible for new product innovation, product bundling and long-term customer lifecycle management. Active in several industry forums; chairman of the Consumer Bankers Association’s Deposits and Payments Committee.



  1. 3:30 p.m. - 4:15 p.m.
    Featured Sessions

    Capturing the Hearts of the Millennials Generation

    Tricia Juhn, Vice President, ORC International
    Matt Roddan, Head of Employee Research US, ORC International

    Who are the Millennials? This generation continues to be a challenge to define and understand for many industry segments not just banking. They make up an impressive segment of the populations and cannot be ignored as businesses, especially retail financial services, looks for new opportunities to engage with them as... more