Information Center

Focus on Smart Exhibiting Strategies & Building Exhibit ROI!

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for cost-justification and ROI. And, if you’re like most, you probably haven’t received a single hour of formal exhibiting education and don’t have a lot of time to seek it out. 

The BAI Retail Delivery Information Center is you and your entire team’s FREE, on demand, 24/7 knowledge resource to help you find answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and results.

 

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Exhibitor Whitepaper Submission 

Participating exhibitors at BAI Retail Delivery 2011 are eligible to provide a whitepaper for distribution and display in the BAI Resource Library located in the BAI Pavilion. The BAI Pavilion is located on the expo floor and provides attendees with access to information about the event as well as other BAI products and research.

Exhibitors are invited to provide a whitepaper for any one of the following topics:

  • Sales Effectiveness
  • Marketing & Product Management
  • Multi-Channel Strategy
  • Technology for Business
  • Mobile

There are a limited number of slots available for each category in the BAI Resource Library. The slots will be filled on a first-come, first-served basis. You are welcome to submit one whitepaper per topic. Be sure to include your booth number on the cover of the whitepaper.

Approval of the whitepaper is required. Press releases, ads or advertorials will not be accepted. Send your whitepaper in .pdf file format to exhibit@bai.org by Monday, September 12. Please include your topic and company name in your email.

Once your whitepaper has been approved, you will receive a shipping label. You will be responsible for shipping 75 copies of your whitepaper to the address provided for delivery by Thursday, September 29.

If you have any questions, please contact BAI Expo Operations at exhibit@bai.org.


Informational Exhibitor Webinars:

  • BAI Retail Delivery 2011 Informational Webinar for Solutions Providers. View archive.
  • State-of-the-Art Exhibit Marketing: How to Improve Your Marketing Effectiveness and Attract Enough of the Right Attendees to Your BAI Retail Delivery Exhibit. View archive.
  • Managing BAI Retail Delivery Logistics and Operations. View archive. 
  • How to Quickly Improve Lead Quality & Sales Conversion: Best Practices in Tradeshow Lead Management. View archive.


Exhibiting Article Series:

Quick-read, informative and loaded with useful information and practical knowledge. Our articles address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

 

 The Most Overlooked Key to Exhibiting Success

 Exhibiting Dollars and $ense: Budgeting and Controlling Costs

 Planning to Win: Will Your Company Exhibit By Hope or By Objectives?

 HIGH-IMPACT PRE-SHOW MARKETING: How to Identify and Attract Enough of the Right Visitors to Your Exhibit

 Staffing For Exhibiting Success: Your People Make the Difference!

 Conducting an Effective Pre-Show Staff Meeting: How to Prepare Your Team for Peak Performance

 Exhibiting is a Contact Sport: Engage Booth Visitors with Interactive Demonstrations to Prove Claims, Create Recall and Gain Purchase Consideration

 From Leads to Sales: How to Develop a “Closed Loop” Lead Management System

 Exhibit Measurement Made Easy: How to Measure Exhibiting Results and Return on Investment


Exhibition Cost Managment and Return on Investment Calculator - Download now!


“Ask the Tradeshow Expert” Q&A:

BAI Retail Delivery has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You may submit questions on any exhibiting topic you like from goal setting, marketing, creating an effective exhibit, use of giveaways, staffing, working, lead management, measurement and more. Mr. Davis will respond personally within 48 hours of receiving your email. Submit your question now!