Trend Spotters at BAI Retail Delivery
Calling All Trend Spotters
TrendHunter.com, the world's largest, most popular trend spotting community, identified some of the top consumer trends for 2011:
- Unservice Forward – Astute businesses are getting customers to service themselves. From nightclubs and pubs where you serve your own beer to self-serve hotels, unservice not only saves you money, it lets customers get a sense of independence and creative control.
- Crowdsourced Campaigns -Years ago, consumer-generated ads were all the rage. This year, involving your customer means crowdsourcing. Examples include crowdsourced billboards, window displays and even TV commercials.
- Next Besting - Over the last year, people became more sensitive to excessive consumerism, and have begun tying their success not just to luxury brands, but to functional products and life experience. Accordingly, instead of purchasing the priciest product and biggest brand, people are trying new products in the pursuit of the “next best” alternative.
As the financial services industry moves forward in its quest for radical advances in retail banking, what are the key trends within the industry or from outside the industry that will impact retail financial services in the next 12 months?
BAI is looking for its own intrepid trend spotters who have vision and insight into what the future holds for the retail banking industry, specifically in terms of:
- Marketing Innovation
- Product Management
- Multi-channel Strategy
- Sales
Share your keen insights and let us know what’s on the horizon by emailing us at trendspotter@bai.org. We’ll be voting on the submissions to find the best/most likely trends for 2011. We’ll also be recognizing your good thoughts and ideas on our web site and in various ways onsite at BAI Retail Delivery 2010.
Please read our FAQs for specific details around Trend Spotters at BAI Retail Delivery. We look forward to hearing from you!