Sponsored by:

Moderator: Andrew Rosen, Chief Marketing Officer, Bank of the West

As marketers’ role continues to grow and expand, there is a need for better information and more tools to accomplish strategic marketing objectives. While many marketers have to focus on changes in product brought on by regulation, stiff competition with non-traditional competitors entering the market each day and the pressures of gaining wallet share, there are a number of opportunities within existing resources.  Join us for the Marketing Discussion group and discuss trends that will change the way marketers are tackling some of the biggest issues:

• Reaching Opt-Out Customers - You already have customers but you can’t talk to them – what’s that costing you? How do you get permission to re-engage them? Are you at risk for more opt-out customers?  Working in teams, you’ll determine the potential size of the market and best practices to communicate with this segment of customers 
• Operationalizing  segmentation – open discussion with peers will discuss using existing organizational data and segmentation more effectively to make compelling offers to customers right when they’re needed
• Unlock your budget – engage directly with a senior finance executive about how to work with finance departments better and gain access to budget resources that move the needle the most to achieve your marketing objectives