Alex Jimenez, Senior Vice President & Director, Rockland Trust Company
Bob Hedges, Managing Partner, AlixPartners (formerly Mercatus)
Teresa Epperson, Partner, AlixPartners (formerly Mercatus)

With the mobile explosion, so many opportunities exist for community banks to leverage this channel during a period of rapid innovation. The strategic alternatives to consider run the gamut from focused experimentation and innovation, to fast-following the mobile leaders, or to just “wait and see” how the mobile market evolves.  This session will focus on drawing on current strategies from a wide spectrum of banks that are successfully levering mobile to play offense and grow.  You will also gain access to Mercatus’ (now AlixPartners') proprietary Mobile Financial Services Tracking Study to see how these strategies stack up.  We will define the pros and cons of various strategic alternatives for community banks and highlight the key decision-making criteria for executives to chart their own course.   

• Hear how mobile can be utilized successfully by community banks to grow their franchise
• Understand the differences around how community banks should leverage mobile, relative to larger national banks
• Determine if mobile is truly helping to level the playing field and the requirements needed to have a successful “mobile” growth strategy