Thomas Accardo, Director, Digital Cement
With the increasing use of smart phone by customers, marketers must look at what opportunities can be seized to connect directly with consumers about products and services. There are still many questions to be answered specifically about how mobile marketing fits within your brand and traditional marketing strategy, as well as how to measure its effectiveness.
- Learn the core mobile marketing tactics and where best to use them
- Discover how you can effectively engage customers through mobile marketing
- Leverage social networks for your campaigns
- Discover the opportunities around mobile coupons and QR codes, particularly in relation to the shifting role of the branch