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Segmentation Big Data Meets Improved Customer Experience in 2015
 
MARC BORBAS
 
2015 will be the year that banks finally merge the concepts of big data and improving the customer experience.
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From BAI Banking Strategies Daily

Apple's three-month old Apple Pay service is driving mobile wallet consumer acceptance further than previous efforts, thanks to the popularity of Apple's consumer products, aggressive promotion by credit card issuers and banks, and security issues raised by high-profile data breaches, according to finance industry experts.
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Asset managers are clamoring for bond deals made up of subprime auto loans.
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On Jan. 26, the Federal Reserve issued the "Strategies for Improving the U.S. Payment System" report, which discusses payment security and details four different options for building a faster U.S. payment system.
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