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Marketing and Promotion User Research for Improving the Customer Experience
 
VICTOR YOCCO
 
Incorporating systematic user research into the design of digital products and services is critical for improving the customer experience.
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From BAI Banking Strategies Daily

There are concerns that regulators and banks rely too much on the Federal Reserve's Comprehensive Capital Analysis and Review stress tests and that banks are being required to prepare for scenarios that are unlikely to happen instead of preparing for those that do occur.
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Just a few years ago, JPMorgan Chase's consumer bank was struggling under the weight of the mortgage crisis and a slow economy, while its investment bank thrived.
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Credit-card companies have made October the deadline for deploying chip-enabled cards, which are more difficult to copy and will require U.S. consumers to carry new cards and retailers to upgrade payment terminals.
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