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Segmentation Big Data Meets Improved Customer Experience in 2015
 
MARC BORBAS
 
2015 will be the year that banks finally merge the concepts of big data and improving the customer experience.
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From BAI Banking Strategies Daily

Although the $2.7 billion-asset Sun Bancorp in Mount Laurel, N.J., recently reported its sixth straight quarter in the red, Thomas O'Brien, the turnaround specialist who was hired last year to lead the company, says progress is being made.
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On Jan. 28, the FDIC said U.S. regulators that want banks to cut ties to risky customers must make any recommendations to terminate customers' deposit accounts in writing.
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Bank of America recently followed JPMorgan Chase in announcing that it would no longer support apps for the Windows Phone.
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