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Segmentation Getting Big Results with Small Data
 
CLAUDE A. HANLEY AND ROLLAND D. JOHANNSEN
 
Rather than devoting huge resources to unproven Big Data programs, most banks are better off utilizing Small Data analytics in five key categories.
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From BAI Banking Strategies Daily

Consumers participating in Ally Financial's settlement with U.S. regulators over alleged discriminatory auto lending practices will receive checks later this year or early next year.
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As Samsung announced two new smartphones on Aug. 13, it also unveiled its new mobile payment platform, Samsung Pay, which will be rolled out as a small beta later this month in the United States.
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Goldman Sachs plans to assume a new role as a savings bank for retail customers by acquiring $16 billion in customer deposits from GE Capital Bank.
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