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By focusing on a subset of critical customer interactions, banks can boost revenues, improve efficiency and greatly improve the customer experience.
When marketing to millennials, banks need to provide the right balance between high-tech interaction and personalized service.
While social media is destined to fail as a direct sales tool for banks, it can help build relationships that lead to sales.
In their effort to develop new products, bankers should consider utilizing the tactics of purpose, simplicity, speed, security, repetition and surprise.
The banking industry needs to join forces in a collaborative effort to build financial health for consumers.
While nearly every bank would like to switch its customers to paperless statements, deciding on the correct pace of the transition requires working through three key decisions.