Welcome back!
To access the BAI Banking Strategies subscriber edition, please log in with your BAI Account ID and password.

 

Not sure if you are a BAI Member?




 
 
 
 
Forgot your password?
Please enter the Account ID you used to subscribe and we will send you an email with instructions on how to change your password.
 
 
 
     Cancel

Subscribing gives you free access to hundreds of articles and other benefits including BAI Banking Strategies daily email alerts. Already a BAI Member? Click here to log in and subscribe. Not sure if you are a BAI Member? Click here to find out. Otherwise, become a BAI Member below to subscribe.

*
*
*
 
*
 
*
*
*


Building Buzz with Social Media by JOHN SIRACUSA
Sep 21, 2015  |  0 Comments  

To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.

Results per page    Sort by   Viewing page 1 of 21
Building Buzz with Social Media
JOHN SIRACUSA
Sep 21, 2015  | 0 Comments

To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.

Measuring the Return on Digital Marketing
BILL HIPPENSTEEL
Sep 19, 2015  | 2 Comments

Measuring the ROI of digital marketing efforts is very complex, say bank marketing executives, and must be approached within a larger context of the institution’s overall marketing outreach.

Joseph Tripodi on Connecting with Customers
KENNETH CLINE
Sep 18, 2015  | 0 Comments

Former Coca-Cola chief marketer and upcoming BAI Retail Delivery 2015 speaker Joseph Tripodi says financial services companies can utilize digital media to turn customers into advocates.

Revitalizing Bank Culture with Data Analytics
STEVEN D. SIMPSON
Aug 26, 2015  | 0 Comments

Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.

Implementing Improved Customer Service
DEANNA B. LINTZ AND DONALD H. WOOD
Aug 18, 2015  | 0 Comments

Banks that wish to improve their customer service must ascertain customer needs directly from those customers, provide non-filtered feedback to the CEO and generate a written plan that all employees can easily understand.

Delighting Customers with Pivotal Events
FERGUS GORDON AND ROBERT BUSTOS-McNEIL
Jun 15, 2015  | 0 Comments

By focusing on a subset of critical customer interactions, banks can boost revenues, improve efficiency and greatly improve the customer experience.