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Banks can build brand equity if they link brand attributes to customer needs.
Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.
Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.
While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.
Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.
Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.