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In their effort to develop new products, bankers should consider utilizing the tactics of purpose, simplicity, speed, security, repetition and surprise.
The banking industry needs to join forces in a collaborative effort to build financial health for consumers.
While nearly every bank would like to switch its customers to paperless statements, deciding on the correct pace of the transition requires working through three key decisions.
Rather than blindly offering rewards to customers, financial institutions need to use loyalty programs to build brand loyalty.
Incorporating systematic user research into the design of digital products and services is critical for improving the customer experience.
Banks can build brand equity if they link brand attributes to customer needs.