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NEW Making a Difference with Loyalty Programs by BETHAN COWPER
Mar 30, 2015  |  0 Comments  

Rather than blindly offering rewards to customers, financial institutions need to use loyalty programs to build brand loyalty.

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NEW Making a Difference with Loyalty Programs
BETHAN COWPER
Mar 30, 2015  | 0 Comments

Rather than blindly offering rewards to customers, financial institutions need to use loyalty programs to build brand loyalty.

User Research for Improving the Customer Experience
VICTOR YOCCO
Mar 4, 2015  | 0 Comments

Incorporating systematic user research into the design of digital products and services is critical for improving the customer experience.

Five Steps to Brand Power for Banks
ALOK GUPTA AND ELLEN TURNER
Dec 8, 2014  | 0 Comments

Banks can build brand equity if they link brand attributes to customer needs.

Going All In with Social Media Marketing
KENNETH CLINE
Sep 26, 2014  | 0 Comments

Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.

Creating Your Own Ad Network
JOHN SIRACUSA
Aug 26, 2014  | 0 Comments

Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.

Capturing Account Switchers Across Channels
PAUL KADIN
Aug 19, 2014  | 0 Comments

While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.