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Five Steps to Brand Power for Banks by ALOK GUPTA AND ELLEN TURNER
Dec 8, 2014  |  0 Comments  

Banks can build brand equity if they link brand attributes to customer needs.

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Five Steps to Brand Power for Banks
ALOK GUPTA AND ELLEN TURNER
Dec 8, 2014  | 0 Comments

Banks can build brand equity if they link brand attributes to customer needs.

Going All In with Social Media Marketing
KENNETH CLINE
Sep 26, 2014  | 0 Comments

Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.

Creating Your Own Ad Network
JOHN SIRACUSA
Aug 26, 2014  | 0 Comments

Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.

Capturing Account Switchers Across Channels
PAUL KADIN
Aug 19, 2014  | 0 Comments

While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.

Revitalizing the Branch with Digital Marketing
CHRIS RIEGEL
Jul 22, 2014  | 0 Comments

Digital technology is being used around the world to revitalize the branch by personalizing customer interactions.

Search Engine Optimization in Financial Services
DAVID KIDD
Jul 21, 2014  | 0 Comments

Developing an effective content marketing strategy requires marketers to learn how to make the most of search engine optimization.