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To build buzz for their brands, banks need to engage consumers via social media and then invite them to in-branch events.
Measuring the ROI of digital marketing efforts is very complex, say bank marketing executives, and must be approached within a larger context of the institution’s overall marketing outreach.
Former Coca-Cola chief marketer and upcoming BAI Retail Delivery 2015 speaker Joseph Tripodi says financial services companies can utilize digital media to turn customers into advocates.
Data analytics can help improve a bank’s culture in the areas of leadership transparency, employee accountability and team alignment.
Banks that wish to improve their customer service must ascertain customer needs directly from those customers, provide non-filtered feedback to the CEO and generate a written plan that all employees can easily understand.
By focusing on a subset of critical customer interactions, banks can boost revenues, improve efficiency and greatly improve the customer experience.