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Rather than blindly offering rewards to customers, financial institutions need to use loyalty programs to build brand loyalty.
Incorporating systematic user research into the design of digital products and services is critical for improving the customer experience.
Banks can build brand equity if they link brand attributes to customer needs.
Bankers that want to make headway in social media marketing need to go all in and forget about the numbers for a while, says BAI Retail Delivery 2014 speaker Gary Vaynerchuk.
Through the use of content marketing, banks can lower their advertising expenses while reaching more prospective customers.
While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.