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Crossing selling effectively is difficult, as every banker knows, but following six key techniques can help you improve the odds.
It is possible for banks to become customer-centric if they combine the right mindset and culture with appropriate technologies on a connected platform.
Cross-selling can be effective if bankers put the right metrics in place, change behavior of sales staff, align incentives, re-focus on customer needs and eliminate policies that get in the way.
Embedded analytics within a structured sales process can help banks offer personalized products, services and resources to customers.
In an omnichannel environment, banks need to move from strategies that 'pull' customers through points of interaction to those that actually anticipate and then meet customer needs.
Barbara Corcoran, star of ABC’s hit show Shark Tank and upcoming speaker at BAI Retail Delivery 2015, says new project advocates need to incorporate ‘entertainment value’ into their pitches for funding.