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Lessons from Retail Customer Analytics by IAN RUTHERFORD AND RACHAEL McBREARTY
Jan 26, 2016  |  1 Comments  

Banks can learn a lot from the retail industry when it comes to using analytics to drive sales and customer engagement.

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Lessons from Retail Customer Analytics
IAN RUTHERFORD AND RACHAEL McBREARTY
Jan 26, 2016  | 1 Comments

Banks can learn a lot from the retail industry when it comes to using analytics to drive sales and customer engagement.

Millennials on Banks and Money
CHRIS SKINNER
Dec 11, 2015  | 2 Comments

When it comes to banking relationships and attitudes towards money, Millennials resemble previous generations more than you might think.

Three Steps for Attracting Millennial Customers
DAVID KERSTEIN
Nov 13, 2015  | 0 Comments

As the Millennial generation increases its economic clout, banks need to adapt strategies that enable them to profitably attract, serve and grow with these new customers.

Cam Marston on Banking the Millennials
KENNETH CLINE
Oct 5, 2015  | 0 Comments

Generational expert and BAI Retail Delivery 2015 speaker Cam Marston says bankers need to learn how to attract Millennials both as customers and as employees.

Flexibility is Key in Segmenting Customer Groups
DAN MOULTRIE
Jul 15, 2015  | 0 Comments

To be successful at capturing varied customer groups, banks need detailed information about segment preferences and then must apply this data to product design and pricing.

Digital Strategies for Personalized Customer Experience
M.A. KISHEN KUMAR
Jun 10, 2015  | 0 Comments

The use of customer information with digital technology can help financial institutions achieve true segment-of-one marketing.