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Flexibility is Key in Segmenting Customer Groups by DAN MOULTRIE
Jul 15, 2015  |  0 Comments  

To be successful at capturing varied customer groups, banks need detailed information about segment preferences and then must apply this data to product design and pricing.

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Flexibility is Key in Segmenting Customer Groups
DAN MOULTRIE
Jul 15, 2015  | 0 Comments

To be successful at capturing varied customer groups, banks need detailed information about segment preferences and then must apply this data to product design and pricing.

Digital Strategies for Personalized Customer Experience
M.A. KISHEN KUMAR
Jun 10, 2015  | 0 Comments

The use of customer information with digital technology can help financial institutions achieve true segment-of-one marketing.

Big Data Meets Improved Customer Experience in 2015
MARC BORBAS
Jan 28, 2015  | 0 Comments

2015 will be the year that banks finally merge the concepts of big data and improving the customer experience.

Making Customer Data Work for the Customer
BOB SULLIVAN
Dec 3, 2014  | 0 Comments

Making use of customer transactional data won’t help bank marketers much until they can convince those customers that the use of this data benefits them.

Simple Segmentation for Improved Sales
GUENTHER HARTFEIL
Nov 7, 2014  | 2 Comments

Even simple segmentation approaches can yield substantial results if implemented with disciplined execution.

Targeted Data, Not Big Data
ROBERT MERKLE
Sep 10, 2014  | 0 Comments

Using Big Data for marketing may be all the rage, but better results can be achieved more cheaply by using data more aligned to the bank’s specific needs.