Not sure if you are a BAI Member?
Subscribing gives you free access to hundreds of articles and other benefits including BAI Banking Strategies daily email alerts. Already a BAI Member? Click here to log in and subscribe. Not sure if you are a BAI Member? Click here to find out. Otherwise, become a BAI Member below to subscribe.
Search BAI Banking Strategies open and subscriber-only content.
As the Millennial generation increases its economic clout, banks need to adapt strategies that enable them to profitably attract, serve and grow with these new customers.
Generational expert and BAI Retail Delivery 2015 speaker Cam Marston says bankers need to learn how to attract Millennials both as customers and as employees.
To be successful at capturing varied customer groups, banks need detailed information about segment preferences and then must apply this data to product design and pricing.
The use of customer information with digital technology can help financial institutions achieve true segment-of-one marketing.
2015 will be the year that banks finally merge the concepts of big data and improving the customer experience.
Making use of customer transactional data won’t help bank marketers much until they can convince those customers that the use of this data benefits them.