Advertising & Sponsorship

Reach and engage financial services leaders throughout the year

As a fintech company or solutions provider, you have an opportunity to share your insights with bank and credit union leaders as they consider solutions that can drive positive change in their organizations.

Strengthen your position as a knowledgeable industry resource with BAI’s thought leadership opportunities throughout the year.

Executive Reports

BAI publishes a monthly Executive Report that focuses on timely, and relevant strategic topics. As a sponsor, you can provide thought leadership articles, display advertising, and receive contact information from each download. Recent topics include: digital transformation, branch, customer experience, operational efficiency, data analytics and compliance.

Featured Innovations

Share your industry insights by providing a thought leadership article, blog post, white paper, research report, podcast, video or case study to be positioned as one of two Featured Innovations in a bi-monthly email. Here, you can spotlight your own thought leadership and offer valuable insights to industry peers. Then, follow up on this opportunity with contact information for those who download your Featured Innovation.

Contact-Generating Podcasts

Showcase the thought leadership from one of your company’s subject matter experts on the BAI podcast. During the first month of your podcast’s release, you will receive the contact information for each listener who downloads the recording. Following that period, BAI will remove the registration requirement and feature your episode in BAI’s daily newsletter and release it on the major podcast apps for broader visibility and awareness.

NEW – Quick Q&A

Share industry insights in short, quickly consumable points that can be easily digested by bank and credit union leaders. This variety of thought leadership will help position your company as a leader in a particular space. The one-page feature includes a short question-and-answer exchange between BAI and your organization’s subject matter expert. BAI requires readers to register and will share contact information with the Quick Q&A’s sponsor.

Demo & Case Study Webinars

Demo your products and services and share a related case study with hundreds of financial services leaders, showcasing how your product or service helps financial services organizations better serve their customers and operate more effectively. This 45-minute discussion provides insights about your technology and new capabilities to industry peers through a virtual demo presentation and educational case study discussion.

Industry Impact Webinars

These 30-minute high-energy dialogues offer an ideal opportunity for you to unveil new research, launch a new product or have a conversation with a C-Suite executive and provide financial services leaders with valuable insights while aligning your brand with a key business challenge important to your target audience.

Sponsor-Authored Webinars

These 30 or 60-minute, non-commercial, thought leadership webinars allow your organization to develop the content for the webinar and tap into BAI’s strong database of financial services leaders, providing valuable industry insights through an educational presentation or panel discussion.

Whether you are looking to access senior and executive-level decision makers face-to-face, build trust and credibility in your brand or be a supporter of industry, BAI has you covered.

BAI Executive Roundtables

BAI Executive Roundtables are intimate groups that provide solutions providers with an exclusive opportunity to join senior financial services leaders in a discussion of emerging industry issues. Position yourself as a thought leader, build one-on-one relationships with key decision makers, and gain insights into their perspectives and priorities. The groups are currently meeting virtually until travel resumes more broadly.

BAI Global Innovation Awards

The BAI Global Innovation Awards are designed to honor and recognize financial services leaders for game-changing products, services and processes that are driving positing change in the industry. Align your brand with innovation by positioning your organization as a global thought leader in this highly respected awards program.

BAI offers many options for your organization to not only get noticed but keep your brand top of mind with thousands of financial services leaders, every day. Build brand name recognition or promote new products and services with these advertising opportunities:

Executive Report Display Advertising

BAI publishes a series of Executive Reports throughout the year. These digital reports focus on timely and relevant strategic topics. Each report offers full- and half-page advertisements seen by hundreds of financial services leaders.

BAI Banking Strategies Display Advertising

Online advertising can reinforce your message and continue to build engagement with key industry decision makers. Display advertising opportunities are available on the BAI Banking Strategies website and daily newsletter.

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