Doug Wilber

Article

Aug 25, 2022

From choosing a channel to delivering a message, banks and credit unions must have a personalization-focused strategy and keep it front of mind.

Article

Apr 11, 2022

As consumers continue demanding better digital experiences, banks and credit unions should be focused on greater virtual access and convenience.
social selling

Article

Apr 14, 2021

Organic social media doesn’t have the reach it once did. Financial services organizations can follow these steps to get in front of their target audiences.

Article

Sep 11, 2020

Individual bank associates can help with trust-building by using their knowledge and networks to widen access to financial services.
social selling

Article

Jul 2, 2020

Key reason: Research shows that customers are more likely to trust messaging that comes from real people than from institutions.
Social Media

Article

Mar 13, 2020

While he was still a presidential candidate, Mike Bloomberg ran an ad campaign that, while it may not have been too well-received, can teach us something about what works on social media — and what doesn’t. Bloomberg […]
marketing cycle

Article

Oct 7, 2019

You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.
customer innovation

Article

May 23, 2019

Most people would sooner talk about politics, religion and romance than start a conversation on income levels or credit scores. Perhaps that even describes the person sitting in the cubicle next to you. Or you. So […]
social bannr

Article

Nov 19, 2018

When it comes to Facebook, Twitter or Instagram, compliance isn’t exactly up there with celebrity news. But it hardly matters, given this: The very nature of financial industry regulation creates a chilling effect on any attempt […]