Article
Feb 13, 2019
Faster than you can say “analytics,” bank marketers have gone gaga for data: Data this, data that, data as the new (choose one) oil, electricity, rocket fuel. Data as the new data. And next to all […]
Article
Sep 17, 2018
You know the drill, because it’s been drilled into your head: Branch locations are closing. Consumers are moving to mobile devices. Everyone talks about giving these branch abandoners a “seamless experience” like what they get on—wait for it!—Amazon.
Now, here’s what...
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Article
Jul 13, 2018
In just a generation or so, banking by phone has gone from punching square keys on a handset device to tapping the glass screen of a wafer-thin gadget. And for those who enjoy banking via swiping […]
Article
Apr 18, 2018
It’s like zooming around a racetrack but making pit stops: For banks trying to meet rapidly changing expectations in the digital age, delivering simple, easy customer experiences requires speed and regular adjustments. It also requires learning the meaning and application...
Article
Mar 12, 2018
By at least one measure, USAA has the most satisfied customers of any bank on the planet. The Texas-based group of companies—which offers banking, investing and insurance to active service members and veterans of the U.S. […]