Guenther Hartfeil

Guenther Hartfeil

reopened bank branch

Article

Aug 31, 2020

Here are the steps to help mitigate the loss of customers who no longer work near branches they originally chose based on their office location.
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Article

Nov 30, 2016

Almost all banks have grown by acquisition, resulting in a mix of facilities.  Many older branches are oversized and single purpose in nature: former bank headquarters or large branches built for when the industry needed many […]
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Article

Dec 1, 2015

It’s common knowledge that it’s easier and cheaper to sell to existing customers than to attract new ones. However, according to studies that I conducted at two major banking institutions, many cross-sell efforts result in little […]

Article

Nov 7, 2014

We live in an age of “big data” but sometimes this amounts to data overload. What we really need is more usable data that can translate into better customer service, improved sales, and greater profitability. One […]