Holly Hughes

Holly currently serves as Chief Marketing Officer at BAI. Holly leads strategic marketing planning and execution for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing experience across diverse industries. Most recently, she served as Senior Vice President & Marketing Director for Fifth Third Bank.

Article

New approaches to new account acquisition

Jan 13, 2023

By Holly Hughes
Community banks and credit unions in 2023 need to sharpen their customer targeting with flexible strategies that highlight their value proposition.
Consumer Banking

Video

The fraud prevention balancing act protection vs friction

Sep 19, 2022

With new forms of financial fraud on the rise, financial services leaders have the challenging task of protecting their customers – and organizations – and still delivering a strong customer experience that minimizes friction. Hear the latest BAI research on what types of fraud are on the rise and what today’s leaders are doing to combat it effectively.
Fraud Prevention
Lending as a Service

Video

Lending as a service: Expanding beyond traditional lending channels

Jul 11, 2022

A panel discussion on the opportunities lending as a service presents and what banking leaders learned as they digitally transformed their organization’s lending services.
Consumer Banking

Video

Digital Transformation in Lending: Keys to Success

May 18, 2022

Bringing together an “Apple-like experience, Google-like targeting and Amazon-like fulfillment” is a true digital transformation, says Dennis Gada, Head of Financial Services at Infosys. He and BAI CMO Holly Hughes discuss how financial services organizations can bring that successful transformation to lending.
Digital Banking

Video

New customer acquisition: Modernizing strategies for 2022

Feb 28, 2022

Learn from industry leaders about what opportunities your financial services organization can incorporate as it examines its new customer acquisition strategies for 2022 and beyond.
Customer Experience

Article

For banks, the future of ESG is now

Jan 24, 2022

By Holly Hughes
Financial institutions are under increasing pressure to demonstrate their commitment to climate-friendly business.
DEI & ESG

Video

BAI Global Innovation Award Winner for Digital Transformation Deutsche Bank

Jan 14, 2022

Deutsche Bank recently won a 2021 BAI Global Innovation Award in the Digital Transformation category for their program, “Embedded Finance Initiative,” which allows non-bank companies to seamlessly integrate complete financial products into their own offerings and...
Digital Banking
global-innovation-awards-homepage-badge

Video

Digital Transformation: Innovation Trends & A Winning Technology

Dec 6, 2021

Digital transformation was the hottest category in the 2021 BAI Global Innovation Awards, drawing the largest number of nominations from all types of organizations across the globe.  Holly Hughes, chief marketing officer at BAI, recently hosted...
Digital Banking

Video

Personalization: Opportunities, challenges and trends

Sep 16, 2021

During this panel discussion, learn from industry peers at M&T Bank, Citizens and BAI on the benefits and hurdles of connecting customers to the digital experience.
Customer Experience

Article

A bank’s innovative approach to attracting top talent

Aug 9, 2021

By Holly Hughes
Susan La Monica from Citizens discusses how Jamie, the bank’s virtual career assistant, improves a job candidate’s experience throughout the recruitment process. The human-capital innovation also won Citizens a BAI Global Innovations Award.
Technology

Article

BAI Global Innovation Awards case study: Ownr from RBC Ventures

Jul 26, 2021

By Holly Hughes
Ownr pairs technology with world-class support and resources to simplify the process of starting a business. Hear from the CEO of this BAI Global Innovation Awards finalist about the innovation journey she took to bring Ownr to life.
Technology

Article

BAI Global Innovation Awards case study: A personal finance platform for women

Jul 12, 2021

By Holly Hughes
While there’s a lot of content designed to help people manage money, Synchrony discovered a need to speak directly to women – not only to inform them, but also to encourage and empower them in all aspects of their financial lives. The result is Millie.
Technology

Article

3 keys to creating more inclusive marketing

Mar 17, 2021

By Holly Hughes
Examine your process, resources and business integration to inspire meaningful progress for your brand.
Marketing & Sales
customer-service-changed-forever

Video

The current and future state of digital banking

Mar 15, 2021

BAI CMO Holly Hughes moderates a conversation with industry thought leaders on creating a strong customer experience, personalization, and the mix of digital and physical in the “new normal.”
Digital Banking

Article

What matters most to each generation of banking customers

Jan 11, 2021

By Holly Hughes
Security, payments and online tutorials are all priorities. CMO Holly Hughes shares additional insights from the BAI 2021 Banking Outlook report.
Consumer Banking

Video

How will serving customers evolve in 2021?

Oct 26, 2020

BAI’s Holly Hughes moderates a panel discussion with Daniel Hoke from U.S. Bank and Ravi Vakacherla from People’s United Bank.
Customer Experience
shutterstock_125338145

Article

Three ways to acquire new customers

Jan 13, 2020

By Holly Hughes
How will a financial services organization drive new customer acquisition in 2020? As always, it’s high on the list of priorities for leaders in the financial services industry. New customer acquisition ranked second on the list […]
Consumer Banking / Customer Experience
fintech

Article

Video: The state of digital transformation in banking today

Oct 28, 2019

By Holly Hughes
Not Supported BAI’s Holly Hughes sits down with fintech leaders Jason Henrichs, FinTech Forge, and Kevin Lewis, Amount, to discuss the key issues surrounding digital transformation and how financial services leaders can approach converging technology with customer experience. More digital transformation […]
Consumer Banking / Digital Banking / Technology
martech

Article

Why marketing must work hand-in-glove with IT

May 1, 2019

By Holly Hughes
Can marketing’s creative, spontaneous spirit productively partner with IT’s more structured, security-obsessed culture? It has to. The most brilliant big ideas produced by the marketing team will go nowhere fast if  the technology needed to execute […]
Marketing & Sales / Technology
compass

Article

Customer journey mapping: The long and winning road

Mar 22, 2019

By Holly Hughes
It’s no secret that happier customers are our most loyal, dependable customers. And in today’s disruptive environment, where customers can choose to bank with anyone instead of the neighborhood branch, it’s more important than ever to […]
Marketing & Sales
bai-leadership-2018-banking-strategies-header

Podcast

Podcast: The top decisions of 2019 with the BAI Leadership Team

Jan 8, 2019

By Lou Carlozo, Debbie Bianucci, Karl Dahlgren, Holly Hughes
As the financial services industry begins a new year, three topics are sure to dominate the agendas of many banks. How can institutions win the talent war? How can they use data and analytics to...
Consumer Banking / Marketing & Sales