Holly Hughes

Holly currently serves as Chief Marketing Officer at BAI. Holly leads strategic marketing planning and execution for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing experience across diverse industries. Most recently, she served as Senior Vice President & Marketing Director for Fifth Third Bank.

Article

Jan 13, 2023

Community banks and credit unions in 2023 need to sharpen their customer targeting with flexible strategies that highlight their value proposition.

Video

Sep 19, 2022

With new forms of financial fraud on the rise, financial services leaders have the challenging task of protecting their customers – and organizations – and still delivering a strong customer experience that minimizes friction. Hear the latest BAI research on what types of fraud are on the rise and what today’s leaders are doing to combat it effectively.
Lending as a Service

Video

Jul 11, 2022

A panel discussion on the opportunities lending as a service presents and what banking leaders learned as they digitally transformed their organization’s lending services.

Video

May 18, 2022

Bringing together an “Apple-like experience, Google-like targeting and Amazon-like fulfillment” is a true digital transformation, says Dennis Gada, Head of Financial Services at Infosys. He and BAI CMO Holly Hughes discuss how financial services organizations can bring that successful transformation to lending.

Video

Feb 28, 2022

Learn from industry leaders about what opportunities your financial services organization can incorporate as it examines its new customer acquisition strategies for 2022 and beyond.

Article

Jan 24, 2022

Financial institutions are under increasing pressure to demonstrate their commitment to climate-friendly business.

Video

Jan 14, 2022

Deutsche Bank recently won a 2021 BAI Global Innovation Award in the Digital Transformation category for their program, “Embedded Finance Initiative,” which allows non-bank companies to seamlessly integrate complete financial products into their own offerings and...
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Video

Dec 6, 2021

Digital transformation was the hottest category in the 2021 BAI Global Innovation Awards, drawing the largest number of nominations from all types of organizations across the globe.  Holly Hughes, chief marketing officer at BAI, recently hosted...

Video

Sep 16, 2021

During this panel discussion, learn from industry peers at M&T Bank, Citizens and BAI on the benefits and hurdles of connecting customers to the digital experience.

Article

Aug 9, 2021

Susan La Monica from Citizens discusses how Jamie, the bank’s virtual career assistant, improves a job candidate’s experience throughout the recruitment process. The human-capital innovation also won Citizens a BAI Global Innovations Award.

Article

Jul 26, 2021

Ownr pairs technology with world-class support and resources to simplify the process of starting a business. Hear from the CEO of this BAI Global Innovation Awards finalist about the innovation journey she took to bring Ownr to life.

Article

Jul 12, 2021

While there’s a lot of content designed to help people manage money, Synchrony discovered a need to speak directly to women – not only to inform them, but also to encourage and empower them in all aspects of their financial lives. The result is Millie.

Article

Mar 17, 2021

Examine your process, resources and business integration to inspire meaningful progress for your brand.
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Video

Mar 15, 2021

BAI CMO Holly Hughes moderates a conversation with industry thought leaders on creating a strong customer experience, personalization, and the mix of digital and physical in the “new normal.”

Article

Jan 11, 2021

Security, payments and online tutorials are all priorities. CMO Holly Hughes shares additional insights from the BAI 2021 Banking Outlook report.

Video

Oct 26, 2020

BAI’s Holly Hughes moderates a panel discussion with Daniel Hoke from U.S. Bank and Ravi Vakacherla from People’s United Bank.
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Article

Jan 13, 2020

How will a financial services organization drive new customer acquisition in 2020? As always, it’s high on the list of priorities for leaders in the financial services industry. New customer acquisition ranked second on the list […]
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Article

Oct 28, 2019

Not Supported BAI’s Holly Hughes sits down with fintech leaders Jason Henrichs, FinTech Forge, and Kevin Lewis, Amount, to discuss the key issues surrounding digital transformation and how financial services leaders can approach converging technology with customer experience. More digital transformation […]
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Article

May 1, 2019

Can marketing’s creative, spontaneous spirit productively partner with IT’s more structured, security-obsessed culture? It has to. The most brilliant big ideas produced by the marketing team will go nowhere fast if  the technology needed to execute […]
compass

Article

Mar 22, 2019

It’s no secret that happier customers are our most loyal, dependable customers. And in today’s disruptive environment, where customers can choose to bank with anyone instead of the neighborhood branch, it’s more important than ever to […]
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Podcast

Jan 8, 2019

As the financial services industry begins a new year, three topics are sure to dominate the agendas of many banks. How can institutions win the talent war? How can they use data and analytics to...