Holly Hughes

Holly currently serves as Chief Marketing Officer at BAI. Holly leads strategic marketing planning and execution for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing experience across diverse industries. Most recently, she served as Senior Vice President & Marketing Director for Fifth Third Bank.

Video

Dec 20, 2023

Holly Hughes, CMO at BAI leads a discussion with Ross Pringle, Head of Strategy, Digital Innovation & Change for Citizens Commercial Bank on...

Podcast

Dec 19, 2023

BAI Global Innovation Awards Lead Judge Amy Radin and Regional Head of Financial Services for North America at Infosys Raghav Agarwal join the BAI Banking Strategies podcast to discuss recent industry innovation trends and how banks can position themselves as leaders focused on customers, data, and collaboration.

Podcast

Dec 19, 2023

Robert Ropars from Vericast joins us on this episode of BAI Banking Strategies podcast to share his perspective on customer acquisition, retention and attribution strategies in the digital marketing space.

Podcast

Nov 14, 2023

Marc Salinas and Eric Campbell from Bottomline Technologies join us on our BAI Banking Strategies podcast to share how recent industry events create an opportunity for financial institutions to position themselves as a valued resource for their business banking and commercial clients and win the battle for primary ownership of the customer relationship.  

Podcast

Oct 3, 2023

Brian Keefe from NICE Actimize joins our BAI Banking Strategies podcast to tell us about how FedNow can be safe and efficient, all while allowing for a wider range of innovative instant payment services in the near future.

Podcast

Sep 12, 2023

Greg Kanevski of ServiceNow joins the BAI Banking Strategies podcast to discuss the impact of increased fraud on financial institutions and how they can better protect themselves and their customers in their fight against fraudsters.

Podcast

Sep 11, 2023

Mark Majeske of Alacriti joins the BAI Banking Strategies podcast to dissect and debunk some of the top myths regarding fraud and faster payments.

Video

Sep 11, 2023

Financial institutions continue to experience year over year growth in fraud and that upward trend continues for their customers too...

Video

Apr 26, 2023

BAI’s Holly Hughes leads a video discussion on why taking an iterative approach to innovation is key to success.

Video

Mar 29, 2023

BAI’s Holly Hughes leads a discussion on how breakthrough ideas are having a growing impact on the banking industry.

Article

Jan 13, 2023

Community banks and credit unions in 2023 need to sharpen their customer targeting with flexible strategies that highlight their value proposition.

Video

Sep 19, 2022

With new forms of financial fraud on the rise, financial services leaders have the challenging task of protecting their customers – and organizations – and still delivering a strong customer experience that minimizes friction. Hear the latest BAI research on what types of fraud are on the rise and what today’s leaders are doing to combat it effectively.

Video

May 18, 2022

Bringing together an “Apple-like experience, Google-like targeting and Amazon-like fulfillment” is a true digital transformation, says Dennis Gada, Head of Financial Services at Infosys. He and BAI CMO Holly Hughes discuss how financial services organizations can bring that successful transformation to lending.
Lending as a Service

Video

May 13, 2022

A panel discussion on the opportunities lending as a service presents and what banking leaders learned as they digitally transformed their organization’s lending services.

Video

Feb 28, 2022

Learn from industry leaders about what opportunities your financial services organization can incorporate as it examines its new customer acquisition strategies for 2022 and beyond.

Article

Jan 24, 2022

Financial institutions are under increasing pressure to demonstrate their commitment to climate-friendly business.

Video

Jan 14, 2022

Deutsche Bank recently won a 2021 BAI Global Innovation Award in the Digital Transformation category for their program, “Embedded Finance Initiative,” which allows non-bank companies to seamlessly integrate complete financial products into their own offerings and...
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Video

Dec 6, 2021

Digital transformation was the hottest category in the 2021 BAI Global Innovation Awards, drawing the largest number of nominations from all types of organizations across the globe.  Holly Hughes, chief marketing officer at BAI, recently hosted...

Video

Sep 16, 2021

During this panel discussion, learn from industry peers at M&T Bank, Citizens and BAI on the benefits and hurdles of connecting customers to the digital experience.

Article

Aug 9, 2021

Susan La Monica from Citizens discusses how Jamie, the bank’s virtual career assistant, improves a job candidate’s experience throughout the recruitment process. The human-capital innovation also won Citizens a BAI Global Innovations Award.

Article

Jul 26, 2021

Ownr pairs technology with world-class support and resources to simplify the process of starting a business. Hear from the CEO of this BAI Global Innovation Awards finalist about the innovation journey she took to bring Ownr to life.