Holly Hughes

Holly currently serves as Chief Marketing Officer at BAI. Holly leads strategic marketing planning and execution for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing experience across diverse industries. Most recently, she served as Senior Vice President & Marketing Director for Fifth Third Bank.

Article

Jul 12, 2021

While there’s a lot of content designed to help people manage money, Synchrony discovered a need to speak directly to women – not only to inform them, but also to encourage and empower them in all aspects of their financial lives. The result is Millie.

Article

Mar 17, 2021

Examine your process, resources and business integration to inspire meaningful progress for your brand.
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Video

Mar 15, 2021

BAI CMO Holly Hughes moderates a conversation with industry thought leaders on creating a strong customer experience, personalization, and the mix of digital and physical in the “new normal.”

Article

Jan 11, 2021

Security, payments and online tutorials are all priorities. CMO Holly Hughes shares additional insights from the BAI 2021 Banking Outlook report.

Video

Oct 26, 2020

BAI’s Holly Hughes moderates a panel discussion with Daniel Hoke from U.S. Bank and Ravi Vakacherla from People’s United Bank.
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Article

Jan 13, 2020

How will a financial services organization drive new customer acquisition in 2020? As always, it’s high on the list of priorities for leaders in the financial services industry. New customer acquisition ranked second on the list of priorities in BAI...
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Video

Oct 28, 2019

Not Supported BAI's Holly Hughes sits down with fintech leaders Jason Henrichs, FinTech Forge, and Kevin Lewis, Amount, to discuss the key issues surrounding digital transformation and how financial services...
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Article

May 1, 2019

Can marketing’s creative, spontaneous spirit productively partner with IT’s more structured, security-obsessed culture? It has to. The most brilliant big ideas produced by the marketing team will go nowhere fast if  the technology needed to execute is not properly identified, executed and...
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Article

Mar 22, 2019

It’s no secret that happier customers are our most loyal, dependable customers. And in today’s disruptive environment, where customers can choose to bank with anyone instead of the neighborhood branch, it’s more important than ever to learn just what keeps...
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Article

Jan 8, 2019

Customers continue to value relationships with their banker at the branch. It’s where they experience the warmth of the human touch: a handshake, eye contact or the sharing of a personal story. Familiarity, of course, builds trust. But here’s a key...
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Podcast

Jan 8, 2019

As the financial services industry begins a new year, three topics are sure to dominate the agendas of many banks. How can institutions win the talent war? How can they use data and analytics to...
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Article

May 7, 2018

Here’s to the artificial intelligence-driven bots that comb troves of consumer data, analyze the information and then reliably predict what a customer needs. But that’s only half the story. It takes the softer, intuitive human touch to convert those machine-crafted insights...
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Article

Feb 22, 2018

For many financial institutions, there’s the consumer brand designed to attract and retain customers. Then there’s the internal brand to engage employees, and the employer brand that HR crafts to attract talent. The problem is this: […]
BAI Leadership Team

Podcast

Jan 9, 2018

Whether it's through the use of chatbots and predictive analytics, or taking compliance and fraud fighting to the next level, artificial intelligence promises to change every aspect of banking like nothing else before it. Three members of BAI's leadership team--President...
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Article

Jan 3, 2018

Powered by artificial intelligence (AI), banking’s brave new world should provide a seamless customer experience not unlike the ones people have come to expect from Amazon, Uber and Netflix. But with a few notable exceptions, the […]
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Article

Jun 9, 2017

Most banks have a sense of purpose beyond turning a profit, yet too few clearly articulate their purpose in their marketing and communications. And so they essentially hide their light under a bushel and miss an […]
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Article

Dec 16, 2016

There’s something to be said for experiences. More resonant than messages, live, face-to-face experiences can help brands connect emotionally with their customers. While many new technology platforms such as apps attempt to replicate the live customer […]
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Article

Sep 30, 2016

No one can speak with more passion and credibility about your bank’s brand than your own employees: They’re your bank’s best brand ambassadors. They understand your vision and brand promise. They’re well informed about your products […]
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Article

Aug 29, 2016

Why is it more essential than ever for banks to develop a content marketing program? There are a number of great reasons. First, it can showcase your strengths in thought leadership by revealing your expertise. Second, […]
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Article

Jul 13, 2016

There is no doubt that a growing number of bank customers are using digital channels, either via their PCs or mobile phones, as their primary means to communicate with the bank. And they are doing more […]