John Siracusa
Article
Sep 21, 2015
How do banks build buzz with social media? I’m not going to make you wait until the end of my article to get the answer. So here it is: they need to increase engaged subscribers via […]
Article
Jun 1, 2015
It’s a common belief that banks should implement social media with the sole purpose of making a sale online. But think again: Pushing goods and service messages without context replicates the archaic process of cold calling, […]
Article
Aug 26, 2014
In the first half of 2012, Amazon reportedly spent $54 million and the University of Phoenix $37.9 million on pay-per-click advertising. With Google advertising costs going through the roof, community banks have a tough time competing with […]